What Is a Google algorithms?
Google algorithms follow the same basic definition and rule of an algorithm that we described. Think about the last time you searched for something on Google. Whether you typed “cute cat videos” or “shoe stores in Pennsylvania,” the search engine returned millions of results for you to choose from.
But how did it decide which results to show you, and in what order? An algorithm.
Google has a very complex algorithm for serving search results, and it changes relatively frequently. And although the company does not make the exact algorithm public, here are a few elements that we know for a fact have an impact on a page’s ability to appear in the results for certain keywords:
- The keyword’s appearance in the page’s title, header tags, and meta description
- The amount of naturally-occurring, organic links to the page
- The way the website performs on mobile devices, such as smart phones and tablets
Why is the Google algorithms so important?
Finding useful information on the World Wide Web is something many of us take for granted. According to the Internet research firm Netcraft, there are nearly 150,000,000 active Web sites on the Internet today [source: Netcraft]. The task of sifting through all those sites to find helpful information is monumental. That’s why search engines use complex algorithms — mathematical instructions that tell computers how to complete assigned tasks.
Google algorithms does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based several factors, including how many times the keywords appear on the page. Higher ranked pages appear further up in Google’s search engine results page (SERP), meaning that the best links relating to your search query are theoretically the first ones Google lists.
What is a Google algorithms for SEO?
As mentioned previously, the Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.
Years ago, it was commonplace for many sites to “keyword stuff” their content. In essence, they assumed that the Google algorithm would think that the more keywords that were written, the more important the page should be.
Once Google realized this, they altered their algorithm to penalize sites that stuff their pages with keywords, as well as many other “black hat” SEO practices. Because of this, you should avoid any tactic that is done with the aim of outsmarting search engines. Although they may not notice right away, Google will eventually pick up on what you are trying to do, and your rankings will suffer.
What is a Google algorithm for search?
The basic Google algorithm is used for each search conducted on the site, but it’s personalized by the searcher. For instance, an individual who inputs “buy running shoes” wants very different results from someone who types “cat videos.”
The algorithm is adjusted for each search, and can be altered by even the slightest changes to spelling and word order. The results are then given to the user, who can decide which site to visit.
Again, this happens rapidly. Additionally, it shows that the Google algorithm has been designed to offer a wide array of personalization. In recent years, Google’s search has become responsive enough to offer suggestions when one term is typed by the user. This is an indication of a different type of algorithm being used to create an individualized drop-down menu of search suggestions based on the browser history, as well as other factors.
Read also: The Ultimate Google Algorithm Cheat Sheet