What Is Local SEO? The Complete Guide

A person sits at a wooden table using a laptop displaying "LOCAL SEO" on the screen, with colorful icons representing digital marketing concepts. They hold a smartphone in their left hand and type on the laptop with their right. A black coffee cup is on the table.

What is local SEO?

Local SEO refers to optimizing websites for local searches.
These efforts include content, on-page optimizations, and link building, all with a localized, focused intent.
It refers to optimizing your website for specific areas. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience. Optimizing the website of your local business is about making sure people can find you online and offline. Even though you may not be receiving visitors to your building right now, you still target an audience that is in the same geographic area as you. You should optimize your online presence in that region. While you can do this in part through your website, there are many other things you can do.

What is the importance of local SEO?

Local search optimization is crucial, especially for brick and mortar businesses that serve specific cities, towns, regions, states, or even countries.

Local SEO is a great way to make sure people find the information they need quickly and easily. This will help them get closer to making a sale.

What’s the difference with SEO in general?

Local SEO could be considered a sub-discipline within SEO. SEO is about ranking your pages higher in search engines without including a local component. Local SEO, however, aims to rank higher in certain areas such as cities or towns. These searches are often performed by local audiences. Google can determine if a query is relevant to a local problem by simply looking at the query. Small businesses are especially interested in these search queries since they mostly offer services or products to a local audience. If you want to rank for these local searches, a local SEO strategy, which is more focused on local ranking factors, is worth investing in.

Local SEO has many benefits

It is Important for generating customers and conversions, as we have just shown. Local business owners may feel discouraged by the current environment of online shopping and retail giants.

It can help you. Local SEO is more beneficial for smaller businesses than Amazon.

Local search optimization can help you get found by local customers who are willing and able to invest in your company.

Google and the general public both recognize the importance of local businesses. In fact, Google has a specific set of local ranking factors that it uses as a measure to determine whether or not your business is geographically relevant to a user performing a ‘near me’ search.

This means that you don’t need to compete with large multinational corporations in order to get your local business seen by relevant consumers.

Research conducted by Access concluded that proximity matters to local consumers a great deal, with more than 92% traveling just 20 minutes or less to purchase their day-to-day essentials. This should be enough reason to invest in local SEO for any business.


That was a lot of information to take in — congratulations on completing our local Search engine optimization guide.

Now that you’ve made it this far, you should feel fully equipped to take on local Search engine optimization headfirst.



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