SMS drip campaigns are automatic messages that ‘drip’ to communications at predetermined intervals. They are a proven technique for keeping consumers engaged, cultivating leads, and increasing sales.
With the growing vogue and effectiveness of business texting, firms are now using SMS to deliver these automated messages.
This blog will share 8 useful kinds of SMS drip campaigns for your business can use for inspiration. Remember, drip campaigns are universal and can be used for different goals.
What is an SMS drip campaign?
An SMS drip campaign is a set of pre-written texts that are sent or “drip” to contacts at pre-determined breaks. Drip campaigns, also named flows or sequences, are a widespread marketing and engagement process developed to reach contacts with targeted messages at the correct time.
Drip campaigns deliver personalized messages at a strategic cadence to drive customers through the customer journey or inspire them to take a preferred action. Drip campaigns are customizable and automatically activated by rules such as time or user actions.
The distinction between an SMS and email drip campaign is just the channel in which the messages are sent. For SMS series, businesses send texts to customer’s mobile phones. Email series are delivered to a customer’s email inbox.
8 useful SMS drip campaigns:
1. Automate Text message drip campaigns
Text message drip campaigns are an effective method to get personalized messages to contacts at the optimal period in their investment journey. SMS has high open and engagement rates, which can assist your business drive results.
Trumpia is a go-to platform for SMS drip campaigns. Their platform lets you set up automated text messages quickly, and They will release a new feature named Flows in the coming months. This feature will allow businesses to make SMS drip campaigns with just a few clicks.
Make a Trumpia account today for free and fast set-up automated texts.
2. Abandoned cart recovery
Each year across the globe, about $4.6 trillion is left in online shopping carts. As a result, many e-commerce businesses look for ways to rescue abandoned carts to increase revenue. One famous method is using abandoned cart recovery messages.
Businesses can operate SMS drip campaigns to inspire customers to complete a purchase. Abandoned cart text messages have an amazing 98 percent open rate, which can guarantee your message is read.
3. Welcome message flow
Operate a series of text messages to welcome recent customers or subscribers. New customers are often highly committed when they first buy or subscribe to SMS from your brand, so take benefit of this with a welcome message flow.
Many brands begin their welcome message drip campaign with a thank you note and follow it up with deals or incentives to purchase again. These campaigns often seek to make clients feel valued and increase sales.
4. Loyalty program drip campaign
Compelling brand loyalty programs work. A KPMG study uncovered that 83 percent of consumers who enter a loyalty program say it enables them to continue buying from that business.
Operate a drip campaign to inspire more customers to join your loyalty program and increase repeat purchases. This drip campaign can help you boost your loyalty program and make relationships to gain more loyal clients.
Read Also: How to Receive SMS without a Phone Using Virtual Numbers
5. Onboarding drip campaign
Some businesses want to make a series of messages to onboard their clients. An onboarding drip campaign should deliver value to new clients, introduce them the basics, and motivate them to complete the setup.
Companies that deliver software as a service can help greatly by onboarding drip campaigns.
6. Feedback solicitation campaign
Businesses across all industries should request customer feedback and thoughts to enhance operations and client experience. Online reviews can assist businesses gain more clients, and feedback is valuable for determining business weaknesses.
A personalized SMS drip campaign can benefit your business by achieving insights about each customer’s experience and obtaining more online reviews, improving your online reputation.
7. Free trial conversion
Many subscription-based companies present a limited free trial so clients can test the product or service before buying. While this can assist convert some people, more messaging is often required to convince a lead to buy or upgrade the subscription.
You can set up an SMS drip campaign to assist convert more users on the free trial to paying clients. You can begin the campaign when there’s about a week left on the free trial to help convert more users approaching the end of the trial period.
Read Also: Why is email marketing the key to a successful business?
8. Reengagement drip
Another famous way businesses operate drip campaigns is to reengage clients who haven’t interacted with their brand recently. When implemented correctly, these drip campaigns help companies lower churn. Comprehending why a client may have wandered away from your brand is a good practice. Some common causes include availability, pricing, and service.
9. Service reminder drip
You can also put your event reminders or meeting reminders on autopilot with a reminder drip campaign. In these drip campaigns, the objective is to ensure customers remember to book an annual service, attend a conference, or remember an approaching meeting.
Author: Eram N.
I have been serving web content with my passionate writing skills since 2020. My skills have benefited clients from 20 countries, resulting in 10x audience interactions, improved readability, and SEO-friendly content.
