The internet has effectively upended how we engage with a brand or an organisation. And thanks to the prominence of ...

All too often, we underestimate the importance of branding our business. We are responsible for managing the reputation of our ...

Increasing the growth and success of a business is a challenging task of many business owners today. It involves lots ...

An Animated video is a perfect medium to promote a brand or business. As far as an entrepreneur is concerned, ...

Why a branded name? For New Brand Name or businesses, naming options can seem quite limited. Short domains are very ...

Brand Extension is the use of an established brand name in new product categories. This new category to which the brand ...

Branding Strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A ...

Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only ...

Selecting a Brand Name Brand Name is one of the key decisions when bringing a new product to market, particularly ...

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, ...

What Is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a ...

Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more ...