Off-page SEO Checklist

A person types on a keyboard at a desk with a computer screen displaying the word "BACKLINKS" surrounded by various icons like a cloud, email, link, and share symbol, indicating internet and digital communication themes. The workspace is bright and organized.

You can use off-page SEO techniques to improve your website’s ranking in search engine results pages.

Backlinks, reviews, and other SEO factors can be used to increase the ranking by as much as 50%. Ranking factors and algorithms are constantly changing, but they are currently helpful.

Create links to reputable and trusted websites. Mentions of your brand, additional shares, etc., will give you a “vote for confidence” from other people.

If you’re looking to get started with off-page SEO, this off-site SEO checklist provides a trusted road-map. A faster way to see your off-page SEO status

This checklist will help you learn:

prepare your site for off-page optimization
How to optimize your website in order to achieve off-page SEO
How to automate your off-page SEO
To improve your rankings, you can start by going through this checklist.

How to Use this SEO Checklist

This checklist has been broken down into sections that focus on the most important areas of SEO: the basics, keyword research, and technical SEO. We also cover content and other factors.

Your site may already cover many of these points. If so, that’s great!

We also recognize that every website has potential for improvement and we are certain that you will discover at least some of the best-practice areas you have missed.

You might not find some of these points relevant, but that’s okay!

You can use the list to reference your site, fix issues, and take advantage of any opportunities. SEO success is not about following a checklist. To outrank your competitors, you must ensure that you cover at least most of these points.

Here is Off-page SEO Checklist

Backlinks can be obtained from authoritative websites and sites that are relevant to the subject.

Relativity to subject, popularity, trustworthiness, authority, anchor text and anchor text.

How can you plan to outrank your competitors if you don’t know their link profiles?

It is essential to analyze the content of your competitors and invest time in digging into their link profiles.

You can run any URL through the backlink analytics tool, and you can analyze your competitor’s link profile and start to understand the overall quality and authority of the links that point to their site.

There is a good chance you’ll find articles that link to your business if you have a PR team that is getting coverage in the media.

These are called unlinked brand mentions. The brand monitoring tool can help you to quickly identify mentions of your brand that don’t link, and this is a great guide that looks at exactly how to approach asking for a piece of unlinked coverage to have a link added.

Are you missing links that your competitors have access to, but you don’t?

A link intersects analysis can often help you quickly find opportunities to win that your competitors are already taking advantage of.

You can use the backlink analytics tool to enter up to five domains in order to see which domains link to which of your competitors.

Google My Business: Set up and optimize

Although links are a ranking factor, they can be far more than just links.

Local businesses should be listed on Google My Business. Otherwise, they will simply hand over their visits.

It is obvious that optimizing your GMB listing takes time. You need to make sure it is clean. However, if you are hosting customers in their area or visiting them, you will stand to benefit from the effort you put into it


It doesn’t matter how much experience you have with off-page optimization, it is important to evaluate your current situation. How does your current link profile compare to those of your top competitors?


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