In the age of the internet, websites have become the forefront of any company. If someone wants to research a company, they can go to its website and check the ‘about me’ page. People can also check out other websites for reviews and other information about the business.
Some businesses have looked for ways to convert website visitors to actual customers. Some do different SEO practices to rank higher on a search engine, while others use lead generation techniques to gather potential clients.
But what if there’s another way of converting visitors into customers without doing much heavy lifting, and you may only need a small button on your website to convert them? That’s also possible through a conversion-based web design.
What Is Conversion-Based Web Design
Conversion-based web design is a fairly new term, and it’s a type of design that adheres to the latest web design standards where a visitor engages in it through a call to action. It can be anything—from a small button, a pop-up, or simply a contact form.
Some companies have included a live chat button on their website if visitors want to inquire about a product or a service. Conversion-based web design is essential since most customers want to interact without going through a long process.
Typically, visitors will have to copy their email address, compose an email address, and wait for their response if a website doesn’t have a call to action. A visitor will only need to fill out a form or chat with a live chat widget with conversion-based web design.
Importance Of Conversion-Based Web Design
To start with, your website must have a good design, because that’s how you can make a good first impression. In fact, 94% of online users say that a website’s design leaves a lasting first impression.
Businesses should consider optimizing and adapting to the latest website design trend to convert visitors to customers. Even if companies put a significant effort into creating more content to attract visitors, if the website doesn’t look trustworthy, the company will have problems converting visitors in the future.
However, it’s not enough for your website to just look good and trustworthy. It must also have a conversion-based web design for the following reasons:
Supplements Your Marketing Campaigns
People into digital marketing know that implementing marketing campaigns for your business through an email list or newsletter that aim to drive visitors to your website is already part of the sales funnel. You need to optimize your website to convert visitors if it’s the reason why your campaigns fail.
Supplements Your SEO Strategy
While it’s preferred in an SEO strategy to push more content when doing link building, having a conversion-based web design can also supplement the strategy. An average visitor stays no longer than 15 minutes to consume content, and most likely, a visitor will look for a hyperlink as well. Combining both in a business’s SEO strategy will help land more clients in the future.
The web is a very competitive place, and having a conversion-based web design can help a business outperform the competition by leveraging the benefits.
Eases The Buying Process For Customers
Having an optimized website can help customers buy products more efficiently. Making the website easier to use and making essential items more prominent can hold a long-lasting impression on the customer. Companies should also add a product review page to aid in the customer’s buying decision.
How To Implement The Design
Optimizing a website for conversion shouldn’t be a complicated process. Below are a few ways a company can implement a conversion-based web design:
Analyze The Target Market
Businesses should analyze their target market so they can learn customer patterns, behavior, and preferences. Tools like Google Analytics can help determine a visitor’s activity on its website.
Google Analytics provides a detailed report on the website’s conversion rate, the average time a user spends on the website, their engagement on the website, as well as the bounce and exit rates of the visitor. These insights are helpful if you want to create a conversion-based web design since you can focus on your strong points.
Keep It Simple
Optimizing a website for conversion shouldn’t be complicated. A company can hire a web designer to help them get the right design for the website. If a company has an in-house web designer, they can look into the latest design trends, which favors minimalism and simplicity.
Make Calls To Action Prominent
Having a call to action is crucial for a website. You can’t convert a visitor to a customer without a call to action. So, make sure it’s prominent and can be seen easily by visitors. If possible, embed a customer support widget on the website, like a live chat tool, so visitors can click on it if they have questions or clarifications.
Implementing a conversion-based web design shouldn’t be a complicated process, and it has its benefits as well. It can supplement a company’s SEO strategy, create a good first impression, ease the buying process for customers, and keep the business ahead of the competition. Businesses should always consider the benefits they can give in the long term since converting visitors to clients is a long-term process.