Is it not a hard assignment to explain to you why it is essential to reach customers on their mobiles when advertising locally?
However, if you are a digital marketer like me you probably might already understand the mystery answer to this query.
Now before I move on to just rewriting the same set of essential features just like what you can notice in all of the other articles or blogs for the same question you have been putting on Google for the past 20 years, I have got some fantastic figures related to this topic.
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Future of Advertising
According to data collected by a leading statistics agency digital advertising spending has gone up by 12% likened to the year 2019 and stood at $378 billion industry in the year 2020.
And in spite of the global pandemic, the industry has recorded powerful growth with an uphill trajectory.
Digital is the latest future and advertisers globally are moving or shifting most of their annual budget towards this new branch to expend about most of their budget, in 2022 sole advertisers globally are planning to expend about $275 million which is 5 times the same spent in 2015.
I am confident now you get a clear picture of how the whole advertising industry is shifting its price towards mobile advertising campaigns.
Now let us understand why mobile advertising is important when advertising locally.
Mobile Friendly Advertisement
when how many times a day do you surf via the internet or Google anything? You haven’t calculated that yet but I am pretty sure most of the time you are operating the internet and among that most of the time you spend most of the time operating your internet on your mobile phone.
Smartphones have changed the method we communicate, it’s comfortable to use, handy and save much of our useful internet.
Did you know that in 2020, there were more than 6.3 billion users of mobile phones globally and it is going to fastly increase and cross the 7 billion mark by 2024?
So if you are a digital marketer or an advertiser you now understand what is the basic idea behind revealing these ideas.
Coming directly to the point, let’s view the most important features on why one should reach customers on their mobile when advertising locally.
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Key Important Features of Mobile Advertising
Vast User Base: Mobile phones are being operated on the go by a large number of individuals and almost 60 % of the world population utilizes a mobile phone today.
Low Cost: Advertisements shown on mobile phones are smaller and hence more affordable than many other digital mediums.
Search Compatibility: People are exploring most of their questions on the smartphone and making searches for local queries on the internet.
More CTR: It has been found that individuals are more likely to click through an advertisement they see on a mobile or smartphone compared to other mediums.
Easy to target: Mobile or Smartphone advertisements are much more straightforward to view and read and are manageable to target.
Easily Customisable: Smartphone advertisements can be effortlessly customized as it is a more personal and private medium. It is easy to adjust to the changing technological horizon and has become more unique-centric over the period of time.
Conclusion:-
So, now you are knowledgeable of the vast significance and scope of advertising on mobile phones and why as an advertiser you must attempt to reach customers on their mobiles.
