Search ads
Google Search and Performance Max campaigns with proper conversion tracking, managed in your own ad account so you keep control of spend.
What you get
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Google Search and Performance Max set-up
Campaigns grouped by intent, with ad copy written for each group.
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Conversion tracking
GA4, phone calls, WhatsApp clicks, forms and purchases recorded properly.
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Keyword and negative lists
Searches that can buy are in, searches that never will are blocked.
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Landing-page advice
Clear notes so each page matches what its ad promised.
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Weekly search-term reviews
Wasted clicks cut and budget moved to what converts.
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Spend stays in your account
Google bills you directly, and the ad account is opened in your name.
How it works
A clear process with the price agreed before any work starts.
- 1
Audit your account and goals
We review any past campaigns and agree what a good lead or sale is worth to you.
- 2
Build and track
We set up conversion tracking first, then build campaigns, keywords and ads.
- 3
Launch
Campaigns go live on a budget you approve, with close checks in the first weeks.
- 4
Optimise and report
Weekly reviews keep the account clean, and a monthly report shows spend and results.
Pricing
Pick a starting point. We confirm the scope with you before any work begins.
Starter
- Management fee; ad spend paid separately to Google
- Google Search campaigns
- Conversion tracking set-up
- Monthly report
Growth
- Management fee; ad spend paid separately to Google
- Search and Performance Max campaigns
- Weekly search-term reviews
- Landing-page advice
- Monthly report
Scale
- Management fee; ad spend paid separately to Google
- Larger accounts and more campaigns
- Shopping and product feed upkeep
- Weekly reviews and monthly report
Final price is fixed in writing after the free audit.
About this service
Our search ads service is for businesses that want enquiries or sales from people who are already searching for what they offer. It suits local service firms, B2B companies with a clear offer and online stores that know their margins. If you have tried Google Ads before and could not tell what the money did, this service is built for you.
What we do
We start by setting up tracking, because a campaign without it is guesswork. We connect Google Analytics 4 and record the actions that matter to you, such as form enquiries, phone calls, WhatsApp clicks and purchases.
Then we build the campaigns. For most businesses that means Google Search campaigns grouped by intent, with ad copy written for each group. Where it fits, we add Performance Max for shopping and wider reach.
- Keyword lists built from your offer, with negative keywords to block searches that will never buy.
- Landing-page advice, so the page matches what the ad promised.
- Weekly search-term reviews, where we cut wasted clicks and move budget towards what converts.
What you can expect
Your ad spend is billed to you directly by Google, and the ad account is opened in your name. Account access is agreed in the written plan. Our fee is for management only and is separate from your spend.
The first few weeks are a learning period. Google needs data before its bidding settles, and we need it to see which searches turn into customers. Most accounts become steadier after the first month or two. We cannot promise a cost per lead before we have seen your market, but we will tell you honestly what the numbers show.
Before we start, you get a written plan and a fixed management fee. Every month you get a plain report on spend, conversions and cost per result, with what we changed and why.
Already running ads? Ask for a free audit of your account. We will send our notes, usually within one working day.
Why clients trust us
Questions about Search ads
Something else on your mind? Ask it with your free audit request.
Is the ad spend included in your fee?
No. Our fee covers management only. Ad spend is paid by you directly to Google from your own account, so you can see every rupee.
How soon will I get leads?
Ads can bring clicks from the first day, but the first few weeks are a learning period. Results usually become steadier after the first month or two.
What do you need from me?
Access to your Google Ads and Analytics accounts, your website, and a clear idea of which products or services you want to promote.
Can I stop at any time?
Terms, including notice, are agreed in the written plan before we start. Account access, including what happens if you stop, is also agreed in the written plan.
How do payments work?
Our monthly fee is paid in advance at the start of each month. Ad spend is paid by you straight to Google, not through us. There is no lock-in: you can stop with 15 days' notice.