The biggest numbers across AI, search, advertising, e-commerce, cyber security and development: every one checked at its original source and split by company size where the source allows.
of US employer businesses used AI in a business function in the two weeks before the survey (5-18 Oct 2026)
Official dataChecked at sourceAll sizesUSA
Group
Firms using AI
1 to 4 staff
24.3%
5 to 9
22.6%
10 to 19
24.6%
20 to 49
26%
50 to 99
29%
100 to 249
35.3%
250 or more
43.6%
All US firms
24.6%
Source: US Census Bureau, Business Trends and Outlook SurveyCensus Employment Size Class file. Standard errors run from 0.32 points (1-4 staff) to 1.97 points (100-249 staff).digitaltreed.com/statistics
Data fromPew Research CenterUS Bureau of Labor StatisticsUS Census BureauEurostatClio (Themis Solutions Inc.)Interactive Advertising Bureau (IAB)SparkToroFBI Internet Crime Complaint CenterMcKinsey & CompanyStack Overflow
24.6%of US employer businesses used AI in a business function in the two weeks before the survey (5-18 Oct 2026)
42
100%
US Census Bureau
AI search and zero-click
42%of US adults use AI chatbots to search for information, the most common use Pew measured (Feb 2026)
34
100%
Pew Research Center
Marketing and advertising
$294.6Bin US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years
24
100%
Interactive Advertising Bureau (IAB)
Web and software development
65.9%of developers use AI coding assistants or coding agents at work (Stack Overflow 2026 survey)
20
100%
Stack Overflow
SaaS
$177.0Brevenue of US software publishers in the second quarter of 2026, up 14.7% from a year earlier (seasonally adjusted)
17
100%
US Census Bureau
E-commerce
$340.2Bin US retail e-commerce sales in Q2 2026, seasonally adjusted, up 12.2% from Q2 2025
17
100%
US Census Bureau
Cyber security
$20.877Breported lost to internet crime in the US in 2025, up 26% from 2024 (FBI IC3)
25
100%
FBI Internet Crime Complaint Center
Social media and internet
84%of US adults use YouTube, the most used platform; Facebook 70%, Instagram 51%, TikTok 37%
24
100%
Pew Research Center
Small business
24.3%of US businesses with 1 to 4 employees used AI in any business function in the two weeks before the survey
14
100%
US Census Bureau
Healthcare
80.0%of office-based US physicians used telemedicine in 2024, down from 86.5% in 2021
13
100%
CDC National Center for Health Statistics
Real estate
21%of US home buyers were first-time buyers (July 2024 to June 2025), the lowest share since NAR began tracking in 1981
12
100%
National Association of REALTORS
Law firm marketing
1,249,000people worked in US legal services firms in September 2026 (preliminary estimate)
17
100%
US Bureau of Labor Statistics
Dental marketing
66.7%of US adults had a dental exam or cleaning in the past year (2025)
15
100%
CDC National Center for Health Statistics
Home services marketing
11%projected growth in US HVAC technician jobs from 2025 to 2035, almost four times the 3% for all occupations
20
100%
US Bureau of Labor Statistics
AI agents
62%of large US organizations ($1B+ revenue) are building, deploying or developing AI agents, up from 53% the quarter before (KPMG, Q3 2026)
15
100%
KPMG LLP (US)
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Compare yourself with the published data for firms your size.
24.3%
of US firms with 1 to 4 employees used AI in a business function in the last two weeks, close to the 24.6% national rate (small firms, USA). All firms: 24.6%.
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309 stats
AI
24.6%
of US employer businesses used AI in a business function in the two weeks before the survey (5-18 Oct 2026)
Official dataUS Census Bureau, Oct 2026
AI search and zero-click
42%
of US adults use AI chatbots to search for information, the most common use Pew measured (Feb 2026)
SurveyPew Research Center, Feb 2026
Marketing and advertising
$294.6B
in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years
Industry bodyInteractive Advertising Bureau (IAB), 2025
Web and software development
65.9%
of developers use AI coding assistants or coding agents at work (Stack Overflow 2026 survey)
SurveyStack Overflow, Jun to Aug 2026
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US firms using AI, by company size (5-18 Oct 2026)
Group
Firms using AI
1 to 4 staff
24.3%
5 to 9
22.6%
10 to 19
24.6%
20 to 49
26%
50 to 99
29%
100 to 249
35.3%
250 or more
43.6%
All US firms
24.6%
Source: US Census Bureau, Business Trends and Outlook SurveyCensus Employment Size Class file. Standard errors run from 0.32 points (1-4 staff) to 1.97 points (100-249 staff).digitaltreed.com/statistics
US firms using AI and expecting to, every two weeks since the new question (Nov 2025 - Oct 2026)
Group
Used AI in last two weeks
Expect to use AI in next six months
30 Nov 2025
17.3%
21.1%
14 Dec 2025
17.2%
20.9%
28 Dec 2025
17.8%
21.3%
11 Jan 2026
17.7%
22.4%
25 Jan 2026
18.2%
22.1%
8 Feb 2026
18.9%
22.1%
22 Feb 2026
17.5%
21%
8 Mar 2026
18.2%
21.8%
22 Mar 2026
18.9%
22.3%
5 Apr 2026
19.1%
22.5%
19 Apr 2026
19.8%
23%
3 May 2026
19.8%
22.8%
17 May 2026
19.5%
22.7%
31 May 2026
20.6%
23.7%
14 Jun 2026
20.6%
23.9%
28 Jun 2026
20.6%
23.7%
12 Jul 2026
21.7%
24.5%
26 Jul 2026
21.5%
24.3%
9 Aug 2026
21.8%
25.9%
23 Aug 2026
22.4%
25.9%
6 Sep 2026
23.2%
27.3%
20 Sep 2026
23.8%
27.6%
4 Oct 2026
23.8%
27.7%
18 Oct 2026
24.6%
28.6%
Source: US Census Bureau, Business Trends and Outlook SurveyOnly waves asked with the "any business function" wording (from 17 Nov 2025). Earlier waves used a narrower question and are left out. Dates are the last day of each collection. No waves for 6 Oct to 16 Nov 2025 (funding lapse). Waves from 19 Oct 2026 use the new "SI" wording and will start a new line.digitaltreed.com/statistics
US firms using AI, by sector (5-18 Oct 2026)
Group
Firms using AI
Information
46.4%
Professional services
43.8%
Finance and insurance
40.5%
Educational services
33.4%
All US firms
24.6%
Manufacturing
22.9%
Retail trade
18.5%
Accommodation and food
10.7%
Source: US Census Bureau, Business Trends and Outlook SurveyCensus Sector file, NAICS sectors. Standard errors 0.73 to 2.02 points.digitaltreed.com/statistics
US firms using AI: highest and lowest states (5-18 Oct 2026)
Group
Firms using AI
District of Columbia
34.1%
Utah
32.1%
Colorado
31.9%
Arizona
31.5%
All US firms
24.6%
New Mexico
14.7%
Wyoming
14.4%
Idaho
13.5%
West Virginia
9.8%
Source: US Census Bureau, Business Trends and Outlook SurveyState estimates from one two-week wave have large standard errors (DC 6.66, Utah 3.54, West Virginia 3.19 points), so close ranks are not firm. Alaska suppressed.digitaltreed.com/statistics
Every stat
All Digital business stats
Each card links to its own page with the source, a ready citation and the data. We show the first 24; search, filter or open a topic for the rest.
Official dataAll sizesUSA
24.6%
of US employer businesses used AI in a business function in the two weeks before the survey (5-18 Oct 2026)
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US employer businesses expect to use AI in a business function in the next six months (survey of 5-18 Oct 2026)
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US firms with 250 or more employees used AI in a business function in the last two weeks, almost twice the national rate
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US firms with 100 to 249 employees used AI in a business function in the last two weeks
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US firms with 1 to 4 employees used AI in a business function in the last two weeks, close to the 24.6% national rate
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US firms in the information sector used AI in the last two weeks, the highest of any sector
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US professional, scientific and technical services firms (lawyers, accountants, agencies, engineers) used AI in the last two weeks
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US finance and insurance firms used AI in the last two weeks
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US retail firms used AI in the last two weeks, below the 24.6% national rate
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of US accommodation and food services firms (hotels, restaurants) used AI in the last two weeks
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of Utah employer businesses used AI in the last two weeks, the highest of the 50 states in this wave (DC: 34.1%)
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
of West Virginia employer businesses used AI in the last two weeks, the lowest of any state in this wave
Sample: About 1.2 million US employer businesses in six panels of about 200,000; each panel reports every 12 weeks. About 24,000 responses in the 5-18 Oct 2026 wave (Census response file URR.xlsx, 12% response rate).
Source: US Census Bureau, Business Trends and Outlook SurveyEvery other wave shown (wave end dates). Same question since the wave ending 30 Nov 2025; waves before it used other wording and are left out.digitaltreed.com/statistics
Data release calendar
We update each page when the source publishes new data.
Source: Pew Research CenterWork share is among employed adults; the rest are among all US adults. Pew, 5,119 adults, 17-23 Feb 2026.digitaltreed.com/statistics
US internet ad revenue, 2016 to 2025
Group
Revenue
2016
$72.6B
2017
$88.3B
2018
$107.5B
2019
$124.6B
2020
$139.8B
2021
$189.3B
2022
$209.7B
2023
$225B
2024
$258.6B
2025
$294.6B
Source: Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy ReportOne series, one method (IAB/PwC annual report). 2016-2024 from the FY2024 report history table; 2025 from the FY2025 release. Later reports can revise earlier years slightly.digitaltreed.com/statistics
Developers using AI coding assistants or agents, by experience
Group
Use AI coding assistants or agents
1 to 5 years
57.8%
6 to 15 years
72.7%
16+ years
69.6%
All respondents
65.9%
Source: Stack Overflow, Stack Overflow Developer SurveyStack Overflow Developer Survey 2026, question AISelect (multi-select). Work experience groups are the survey's own.digitaltreed.com/statistics
US software publishers' quarterly revenue
Group
Revenue, seasonally adjusted
1Q 2025
$149.6B
2Q 2025
$154.2B
3Q 2025
$160B
4Q 2025
$164.9B
1Q 2026
$170.5B
2Q 2026
$177B
Source: US Census Bureau, Quarterly Services SurveyCensus Quarterly Services Survey, NAICS 5112, release of 9 Sep 2026; 2Q 2026 is an advance estimate. Not adjusted for prices.digitaltreed.com/statistics
Reconciled
Same question, different answers
The different numbers you see quoted are often all real: they come from different panels, years and questions. Here they are side by side.
Stanford's AI Index found that 88% of organizations use AI
The 88% is from McKinsey's global survey (Nov 2025, 1,993 respondents, many at large firms). The AI Index repeats it. It is a share of survey respondents, not of all businesses; Census puts US employer firms at 24.6%. Where it came from
78% comes from an NBER survey of executives in seven countries, and separately from the Atlanta Fed estimate that 78% of the labor force works at AI-adopting firms (a share of workers). The Census share of US firms is 24.6%. Where it came from
Common in headlines about single companies. In the Census AI supplement, 95.7% of AI-using firms said AI did not change total employment; 2.0% said it decreased. Where it came from
Census numbers from 2023-2024 (3.7% to 6%) used the old question about AI "in producing goods or services". Census widened the question in November 2025. Where it came from
AI made more images in a year than photography made in 149 years
Spread by news sites from Everypixel's 2023 estimate. Everypixel corrected the comparison; its page now says photographers took "a few dozen years" to reach 15 billion. The 15 billion figure itself is an extrapolated 2023 estimate. Where it came from
Misquoted
79% of companies have adopted AI agents
PwC asked 300 US senior executives in May 2025 whether AI agents are "being adopted" in their companies, which counts agent features in everyday apps. Gartner's 2026 CIO survey puts deployed agents at 17%. Where it came from
A Gartner prediction (Aug 2025) that 40% of enterprise apps will include task-specific agents by the end of 2026, up from less than 5% in 2025. It is a forecast, not a measurement. Where it came from
Misquoted
Over 40% of AI agent projects have failed
Gartner predicted (Jun 2025) that over 40% of agentic AI projects will be canceled by the end of 2027. It is a prediction, not a count of failures. Where it came from
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