Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a brand image, but to also associate it with a certain company’s product or service.
Brand awareness is best spread through both inbound and outbound marketing efforts. When competition in an industry is high, brand awareness can be one of a business’s greatest assets.
Why is brand awareness important in marketing?
With the vast amount of products options, having a differentiated message and an audience that can distinguish a company’s brand from its competitors is crucial. It can mean the difference between success and failure for a company.
Here are our eight marketing tactics you can use to build Brand Awareness:
1. Use media listening for brand awareness
The critical element of increasing brand awareness is to be aware of what your potential customers expect from your brand. Building long-lasting relationships will help your brand thrive in an extremely competitive world.
How to listen to your clients when there are so many platforms you should monitor?
Well, that’s a task for your media monitoring tool.
When it comes to social media listening for brand awareness, you should set up at least two projects.
2. Build Brand awareness on social media
Well optimised social media channels can do wonders to your brand awareness!
Claiming that almost everyone is now on social media is not an exaggeration. Only Instagram has more than one billion active users, and that number is still growing. That’s a market you can’t miss.
On the one hand, the popularity of social media is a blessing because you can get your message to new audiences relatively easy and at little costs.
Take advantage of the knowledge from your buyer personas to create a better strategy for segmenting your audiences.
Which types of content do they prefer?
Which social networks they prefer?
The goal is to serve up more relevant content to users, run shorter campaigns, and deliver messaging that will really resonate with the various segments.
It’s best to keep segmentation simple, at least when you start out. When segmenting audiences for email campaigns or ads, start with a few and see what the results are before taking on more.
4. Don’t Get Lazy With Copy
About 70 percent of a customer’s buying experience is based on how they feel they’ve been treated. When a customer feels like they’re just 1 out of 1,000, that experience won’t be very positive. Combine effective copy with a consistent brand voice across all channels to help customers know what your brand is, and what you’re all about.
5. Leverage Your Users
Find opportunities to get more leads using your active users.
Qualaroo does something similar to WordPress.com, where they include text on their customers pages that says ,”Powered by Qualaroo [?]”. Qualaroo linked the question mark to a trial signup page.
This promotes one of the brand’s offers without them having to do anything, really. As a result, you reach more potential users that potentially have similar interests to your user.