Digital Marketing landscape is constantly changing. To help you stay ahead of the curve, below we outline the 5best digital marketing, you’re limiting your brand in both reach and repetition. You may be blissfully unaware of new marketing trends, but your target customers and your competitors are not. That’s why we curated the list of digital marketing trends below for you.
1. Lifecycle marketing
Although it’s often said that the ‘funnel is dead’ since consumer follows non-linear journeys, regardless of the product or service you’re involved with marketing, it will always be the case that to grow a business, your primary focus is growing awareness, closely followed by increasing customer leads and prospects.
2. Insights-driven marketing
At Smart Insights we’re huge fans of using analytics and insight to drive business performance and optimize the result. It’s why we’re called what we are.
Improving their data-driven marketing is an aim of many businesses indicated by the most desired skill amongst digital marketers revealed by the Altimeter/Prophet State of Digital Marketing report.
3. Chatbots Take Off
Many companies will continue using a chatbot, they’re effective software programs that interact with website visitors and customers. Chatbots communicate naturally with people viewing the site and can answer their questions in real-time.
4. Next-GEN SEO is Here
Right now, a lot of different changes are taking place in the search engines industry and updates are happening constantly in trends in digital marketing. These changes have profoundly affected the user’s search results.
The BERT abbreviation stands for Bidirectional Encoder Representations from Transformers. It’s a deep learning algorithm that’s related to natural language processing. Google is striving to make its search engine smarter and improve its ability to understand the complex nuances of language and the searcher’s intent. According to Google, BERT will affect complicated search queries that rely on context.
5.More Brands Use Private Messaging Apps to Connect Directly
As 2020 approaches trends in digital marketing , many companies will start shifting their focus on how to better use private messaging apps. Smartphone apps like WhatsApp, Viber and WeChat have already gained massive popularity. Instead of using emails, cutting edge companies are adopting the use of private apps as well as private messaging groups.
Major brands are already undergoing experiments in monetizing messaging apps and soon enough, customers will be able to pay for products directly through messaging apps. Sending and receiving money will be much easier.