If you’re looking to start selling cars online, there are a few things you need to do to get started. Discussed below are seven steps that you need to take to become an online-only auto dealer. By following these steps, you will set up your website and start selling cars without worrying about dealing with any hassles.
1. Hire a Web Designer
The first step you need to take is hiring a web designer. A website can be very expensive to build, especially if you’re looking for a more high-quality product. Therefore, it’s best not to invest your own time and money into designing the site. Instead, contact one of the many web design companies in your area and let them know what you’re looking for. Be sure to take a look around the company’s site to have an idea of their quality, this way, it will be easier to choose one that provides high-end products.
This step should be easy as most web designers will come to you and take a look at what it is that you’re looking for. If the company doesn’t provide such services, or if you would rather deal with one person throughout the entire process, hire an individual who has experience designing car dealership websites. Remember that not all website designers will work with you to design a great-looking website. Hire someone who has experience building high-quality websites, such as Car Dealer Solutions, and who isn’t afraid to take the initiative to ensure that what they are designing is what you’re looking for.
2. Decide on Your Brand
Before you can decide what your website will look like or even where it’s going to be hosted, you need to decide on a brand. When creating a new car dealership online, most companies use a fictional name instead of their actual company name. This makes it easier for the business owner because it allows them to advertise their business under a name that isn’t exactly related to the actual dealership. This also helps in avoiding legal issues with other dealerships.
When choosing a brand for your auto dealer website, you mustn’t choose something that another company already uses. This can be done easily by doing a Google search. If you have an idea of the kind of brand suitable for your dealership, it’s also worth doing some research on your own time to see if there are any similar brands already being used.
3. Hire a Web Hosting Provider
There are several web hosting providers that you can choose from. Most companies will offer a free trial to give potential clients the chance to test out their service. Therefore, there is no need to pay anything before receiving your free trial. This way, you’ll be able to experiment with several services until you find one that provides all of the features you’re looking for.
Signing up for the web hosting provider of your choice is quite simple. After deciding on which provider you want to go with, follow their sign-up process and be sure to test out all of the features that come with the package before committing. This way, it will be a lot easier for you to determine what will be the best option for you and your company.
4. Get a Domain Name
Domain names are what people will type in to visit your website. Therefore, you must buy one for visitors to find your site by searching online. If possible, try to get a domain name that is easy enough to remember so that customers can easily recall it when talking about the business with their family and friends. For example, if you’re selling Toyotas, consider getting a domain name like ‘Toyota-dealer-website.com.’ This way, customers can easily refer to the site whenever they feel like visiting it again or telling someone else about it.
5. Design Your Car Dealer Website
Now comes the most exciting part: designing your car dealer website. You can hire a freelance web designer to design your online presence using WordPress. By doing this, you’ll avoid investing too much money into something that requires frequent updates over time. Websites designed with WordPress are often updated by the owner of the website, which makes it easy to manage without too much hassle.
6. Create a Listing for the Services That You Offer
It’s important to create a detailed page that talks about all of your services so that visitors will know what your dealership does. You can easily include information such as whether or not you provide pre-owned cars, and if so, there should be pictures and descriptions for each one of them. Also, make sure to add lots of details regarding financing and warranty options.
If someone is considering hiring your company, they’ll likely have several concerns that they’ll want to be addressed before making any commitment. For example, if you offer car shipping services, it would be good to add an FAQ page that answers the most common questions regarding the services you offer. By creating this detailed information page, you’re taking all of the guesswork out of the equation and giving potential clients all of the information they need to make an informed decision.
7. Optimize Your Car Dealer Website
After completing your car dealer website, it’s time to optimize it to gain more traffic over time. One of the best ways to do this is by submitting your website to Google and paying for advertising. This way, the website will come up when anyone types in keywords like “used cars” or “buy a used car” into Google search.
Therefore, it’s important to make sure that all pages of your website are well-optimized so that you can collect as many leads as possible and convert them into sales. If you need to hire a professional SEO company to do this, spend the extra money and get it done. Otherwise, your website will never amount to much.
Creating an online presence is becoming more and more important each day. When customers conduct research online, they want to find businesses that offer them exactly what they’re looking for. If you don’t have a website, your business will get overlooked by potential clients looking for services like yours.
By following the seven steps mentioned above, you’ll be able to create your car dealer website that will become more and more popular with each passing day. If you follow all of these steps, then it won’t be long before you’re converting online leads into sales and paving the way for a brighter future for your business.
