Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.
Check Out These 2 Personal Branding Tips & Examples
1. Create Content With A Purpose
Many marketers will tell you the best way to attract more people and buyers to your Personal Branding is to create and share new content all the time. They’ll tell you to create more videos and write more blog posts, and eventually you’ll grow into an influential brand and reach the KPIs you have in place.
We’ve seen that strategy fail time and time again.
That’s also one of the biggest and most common complaints we hear from businesses and brands of all sizes – they spent all of this time creating new content, but no one ever saw it or engaged with it, which is a huge missed opportunity.
2. Be Consistent, Show Up & Serve
When building Personal Branding, it is important that your social media channels are consistent across every platform, visually appealing, and represent the type of influential person you want to be.
Gary V is an excellent example of someone who shows up, is consistent, and serves his audience in various ways. No matter which social media channel you look him up on, you will see an overload of free content about side hustles and grinding nonstop until you reach your goals.
3 Golden Rules Of Personal Branding
1. Have a focus.
“Too many people are unfocused when it comes to press and coverage, trying to be “everything to everyone.” Decide what your key message is and stick to it,” says Cooper Harris, founder, and CEO of Klickly. Her Personal Branding has undergone a dramatic shift—from working actress to respected tech entrepreneur and she has handled this shift by only focusing on one message at a time. Keeping your message focused on your target demographic will make it that much easier to both create content around your personal brand and have others define you.
2. Be genuine.
There’s an easy way to have an original personal brand—and that is to be genuine and authentic. Millennial influencer and head of marketing at Popular Demand, Monica Lin, says “People can see right through a disingenuous act.” The more obviously a brand is a copycat, the more the audience will call out the perpetrator for it. Monica’s personal brand experienced a huge amount of growth after she began engaging with her audience more meaningfully on Twitter.
3. Be ready to fail.
Failure is tough, and all of us generally want to avoid it – that’s human nature. However, to have a personal brand that rises above the rest, you need to have a failure. Walt Disney spoke of this often when he reminisced about his failed first attempts at creating an animation brand. “I think it’s important to have a good hard failure when you’re young. I learned a lot from that. Because it makes you kind of aware of what can happen to you. ” And what can happen is never as frightening as not trying at all.
In conclusion, personal branding is a powerful tool that individuals can use to establish and maintain their reputation, promote their careers, and achieve success. The three golden rules of personal branding, which are having a focus, being genuine, and being ready to fail, provide a solid foundation for building a strong personal brand. Creating content with a purpose and being consistent, showing up, and serving your audience are also important tips for successful personal branding. By following these rules and tips and remaining committed to the ongoing process of developing and maintaining their personal brand, individuals can establish themselves as influential and respected leaders in their industries.