What is the scope of blogging in 2023

Blogging was just another hobby that some people did in addition to working full-time jobs. Today, the scope of blogging still functions in that way, but a lot has changed. In 2023,  blogging has become a profitable online profession, and people at large started a blog to get into this noble profession.

Scope of Blogging in 2023

What is the scope of Blogging in 2023?

Lots of people asked me when I start my blogging career” What is the future of blogging”?

Life ain’t about money only sometimes it is about following your passion.  And the right time will come when you will be able to turn your passion into profit.

But every day I’m learning and applying new things that help to enrich my skills and knowledge.

My answer to those questions is “Blogging is an evergreen skill that will be more enlightened in the upcoming future.

If you are a businessman and you have a website and do blogging. Why?

Because it helps you in your business. it helps to drive quality traffic and leads to your site. It also helps in brand awareness of your business. Nowadays, it is an essential element in business.

Also, let’s see from the customer’s point of view.

If you are a customer then you want the best products and services in a particular niche. Then you simply google it and Google shows the best and optimum result for you.

Today most people use the internet. So, the scope in 2023 is bright but more competitive.

Blogging in 2022 is not just typing what’s on your mind, publishing, and sharing it on different social media platforms. It has become so much more complicated nowadays.

If you are going to start blogging in 2022 then you must have pretty good knowledge of how the search engine works, SEO skills, keywords, HTML codes, content writing, and copywriting skills.

There is a pretty big competition in this field to rank on the first page of the search engine on a particular searched keyword. If you want to try, go ahead but don’t expect money and quality viewers during your startup.

Just focus on your niche and content. If you are thinking to start Blogging in 2023 then try to make rich content by updating your content using SEO, storytelling, content writing, and copywriting skills

Limitations to blogging in India

The Indian blogging world has enjoyed a tumultuous rise in recent times thanks to millennials and nearly annexing traditional media. But it is most certainly not without its drawbacks. Here are some factors that make blogging in India something of a chore.


Blogging and blogs in India are primarily popular amongst Millennial and thus make a case for awareness, or the lack thereof. The older Indian populace can easily view this as just a hobby with no ideal impact due to their lack of awareness and unwillingness to learn.

Family Orientation

Most traditional Indian families raise their children to either get a government job or work in a private business firm. That makes the talk of entrepreneurship a taboo of some sort. Any decision to go against the norm in families such as this may be met with utter disdain.

Aspiring bloggers from these families may become closeted bloggers without recognition or support from their families. Some of them have had to give up their dreams of becoming bloggers entirely.

  1. Branding becomes vital 

Many big media companies are entering the blog space to increase their sales in the markets. Moreover, search engines such as Google is favoring big brands and sites that have high domain authority. Hence, it becomes difficult for small businesses to compete with them which will result in several problems. They should leverage their brand as an expert with high-quality content to influence more customers. As a result, small and medium companies will hire professional blog writers who can produce the best content for highly established platforms.

2. Multimedia content will become a top priority 

Social media platforms such as YouTube, Instagram, Facebook, Twitter, Pinterest, and Twitter play a key role in promoting a brand. The future of blogging lies in social media content because it helps to get more followers. Hence, a blogger should know how to use his/ her content for social media purposes with more attention. This, in tum, gives ways to experience the desired outcomes.

3. Visual content will grab the attention of the audience 

Visual content is gaining popularity because it enables readers to know the details of a product with images. Bloggers should focus more on creating visual content not only for social media platforms but also for other channels. Visual content makes feasible ways to get high traffic to a blog significantly.

4. Quality content will dominate search engines

Search engines will always give more preference to quality content and bloggers should always write fresh content that is free from plagiarism and other errors. It is wise to focus more on quality rather than quantity which will help ensure high traffic and authority in search engines. 

5. Smart content bots

The technologies are improving day by day and bots use artificial intelligence and machine learning techniques. Big companies will automate the writing process with bots when they want to publish content in leading blogs. On the other hand, bots don’t handle some types of content because they write them based on facts and other factors. 

Here are reasons why you should start a blog in 2023:


It’s a bit of a cliché, I’ll grant you – but it still holds true. Blogging allows you to share your thoughts, ideas, and passions. It’s rather like having your own magazine, where you are both the writer and the editor. You get to decide what goes into your online magazine and write all the articles too. Your creativity and personality are not curbed by a boss or an editor – you have the creative freedom to write what you like.


A blog is a great way to show off your expertise on a subject and establish your authority. If you write a good blog in a tight niche, you will quickly become well-known in that niche and become a go-to authority on that subject.


Becoming known as an expert and an authority in your niche can open all sorts of doors for you – for example, media opportunities, brand partnerships, sponsored posts, book deals, money-can’t-buy this type of experience, and more.


Blogging allows you to be your own boss, work the hours you want to work, and call the shots. You can make all the decisions about what you will write, how you will grow your blog, how much time per week you’ll dedicate to your blog, and how you will monetize your blog. You have no boss or editor breathing down your neck and the freedom to work the way you want to work.

What are the ways bloggers make money?

There are various methods that you can use to monetize your blog. Depending upon your level of blogging and the kind of blog, you could pick the method that matches your style. Do check the end of this article to get the answers to many important questions asked by bloggers like you.

  1. Ad Networks like AdSense, Media.net
  2. Direct Advertisements
  3. Affiliate marketing
  4. Native Advertising
  5. Paid reviews/Sponsored posts
  6. Sell Digital products (eBooks, Blueprints)
  7. Launch an Online Course
  8. Offer Online consulting
  9. Offer Services based on your skills

Average blogger income in India

A regular blogger’s salary in India can be somewhere between $100 to $10,000, and celebrity bloggers earn between $20,000 to $60,000 in monthly income. These figures are heavily determined by how much authority you command as a blogger in India and how much traffic your blog generates monthly.

Some average bloggers earn somewhere between $500 to $1000, with only a handful earning between $5000 to $10,000. Bloggers in India must continue reinventing themselves and improving their content to secure sufficient traffic that translates to money. Suppose you are not generating enough income as a blogger in India. In that case, it may seem like a colossal waste of time and resources.

Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of Digitaltreed.com. In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.