23.59%About 1 in 4of EU firms with 10 or more staff made e-sales in 2024; 48.48% of large firms did, against 21.38% of small firms
23.59% of EU enterprises with 10 or more staff sold online (made e-sales) in 2024, according to Eurostat. Size matters: 48.48% of large firms did, against 31.67% of medium and 21.38% of small firms.
Official dataChecked at source, 23 Oct 2026All sizesEUE-commerce · Selling online
EU firms selling online (e-sales), by company size, 2024
Group
Firms with e-sales
Small (10-49)
21.38%
Medium (50-249)
31.67%
Large (250+)
48.48%
All EU firms
23.59%
Source: Eurostat, ICT usage and e-commerce in enterprisesEurostat size bands; firms with fewer than 10 staff not covered. Do not mix with US size bands.digitaltreed.com/statistics
Share of EU firms' turnover from e-sales, by size, 2024
Group
E-sales, % of turnover
Small (10-49)
8.65%
Medium (50-249)
15.41%
Large (250+)
24.24%
All EU firms
19.49%
Source: Eurostat, ICT usage and e-commerce in enterprisesEurostat 2024 data.digitaltreed.com/statistics
In plain words
What this number really says
About one EU business in four sells online. Large firms are more than twice as likely to do it as small ones.
21.38%
of small EU firms (10-49 staff) made e-sales in 2024
48.48%
of large EU firms (250+ staff) did
18.93%
all EU firms in 2014, so the rise is slow
Why you can trust it. Official Eurostat survey of about 157,000 enterprises. Firms with fewer than 10 staff are not covered.
Key terms
E-sales Orders received over websites, apps, marketplaces or EDI messages (automated orders between company systems).
EDI Electronic data interchange: order messages sent machine to machine, common between large firms.
Size class Eurostat bands: small 10-49, medium 50-249, large 250 or more employees and self-employed persons.
As published by Eurostat, ICT usage and e-commerce in enterprises, 2024. Standard errors are shown where the source gives them.
Firm size
Firms with e-sales
E-sales, % of turnover
Small (10-49)
21.38%
8.65%
Medium (50-249)
31.67%
15.41%
Large (250+)
48.48%
24.24%
All EU firms (10+)
23.59%
19.49%
Method and use
How it was measured, and how to use it
How it was measured
Publisher
Eurostat, ICT usage and e-commerce in enterprises
Source type
Official data: Government statistics office or regulator
What it measures
23.59% of EU firms with 10 or more staff made e-sales in 2024; 48.48% of large firms did, against 21.38% of small firms
Data period
2024 (ends 31 Dec 2024)
Published by the source
2 Jun 2026
Who is counted
About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.
In the source's words
In the EU , during the period 2014 to 2024, the share of enterprises that had e-sales increased from 18.93% in 2014 to 23.59% in 2024.
Checked at source
23 Oct 2026: Read on Eurostat Statistics Explained "E-commerce statistics" (data extracted February 2026; page last edited 2 Jun 2026).
Reuse
CC BY 4.0 (Eurostat reuse policy). Free to reuse with credit to Eurostat. Article says: planned update December 2026.
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Eurostat. (2026). 23.59% of EU firms with 10 or more staff made e-sales in 2024; 48.48% of large firms did, against 21.38% of small firms. Via digitaltreed, https://digitaltreed.com/statistics/ecommerce/eu-enterprises-e-sales
MLA
"23.59% of EU firms with 10 or more staff made e-sales in 2024; 48.48% of large firms did, against 21.38% of small firms." Eurostat, ICT usage and e-commerce in enterprises, 2024. digitaltreed, https://digitaltreed.com/statistics/ecommerce/eu-enterprises-e-sales.
HTML link
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FAQ
Questions about this number
How many EU businesses sell online?
23.59% of EU firms with 10 or more staff made e-sales in 2024 (Eurostat).
Do small businesses sell online less than large ones?
Yes. 21.38% of small EU firms made e-sales in 2024, against 48.48% of large firms.
How much of turnover comes from online sales in the EU?
19.49% of total turnover of EU firms came from e-sales in 2024.
Does this include the smallest firms?
No. Eurostat covers firms with 10 or more employees and self-employed persons.
Related
More E-commerce statistics
Official dataSmallEU
21.38%
of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover
Sample: About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.
of large EU firms (250+ staff) made e-sales in 2024, worth 24.24% of their turnover
Sample: About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.
in US retail e-commerce sales in Q2 2026, seasonally adjusted, up 12.2% from Q2 2025
Sample: Estimates from the Census Monthly Retail Trade Survey and administrative records; seasonally adjusted, not adjusted for price changes. US retail trade only.
