E-commerce statistics 2026

in US retail e-commerce sales in Q2 2026, seasonally adjusted, up 12.2% from Q2 2025

Sample: Estimates from the Census Monthly Retail Trade Survey and administrative records; seasonally adjusted, not adjusted for price changes. US retail trade only.

of all US retail sales were made online in Q2 2026, up from 16.3% a year earlier

Sample: Estimates from the Census Monthly Retail Trade Survey and administrative records; seasonally adjusted, not adjusted for price changes. US retail trade only.

yearly growth in US e-commerce sales in Q2 2026, against 6.7% for all retail sales

Sample: Estimates from the Census Monthly Retail Trade Survey and administrative records; seasonally adjusted, not adjusted for price changes. US retail trade only.

of EU firms with 10 or more staff made e-sales in 2024; 48.48% of large firms did, against 21.38% of small firms

Sample: About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.

of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover

Sample: About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.

of large EU firms (250+ staff) made e-sales in 2024, worth 24.24% of their turnover

Sample: About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.

in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF)

spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data)

Sample: Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).

rise in traffic from generative AI tools to US retail sites in the 2025 holiday season, from a small base (Adobe, vendor data)

Sample: Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).

of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data)

Sample: Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).

of US online holiday spending in 2025 was paid with buy now, pay later, up 9.8% (Adobe, vendor data)

Sample: Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).

of US adults used buy now, pay later in the year to October 2025, up 1 point from the year before

Sample: Federal Reserve Survey of Household Economics and Decisionmaking (SHED), US adults, fielded October 2025.

of US buy now, pay later users had a payment trigger a bank overdraft or NSF fee in the prior year

Sample: Federal Reserve SHED, US adults who used BNPL, fielded October 2025.

of US consumers with a credit record financed at least one purchase with buy now, pay later in 2022, up from 17.6% in 2021

Sample: Loan-level data from six large BNPL firms matched to deidentified credit records.

estimated e-commerce sales (almost $27 trillion) by businesses in 43 economies in 2022 (about three quarters of world GDP), most of it business to business

in digitally ordered exports (cross-border e-commerce) from 43 economies in 2021, about 13% of their exports

people shopped online worldwide in 2021, up 68% from 2017