$294.6Bin US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years
US internet advertising revenue reached $294.6 billion in 2025, up 13.9% from $258.6 billion in 2024, according to the IAB/PwC Internet Advertising Revenue Report released on 16 April 2026. It is the highest total in the 30 years of the report.
+13.9% since the previous figure: $258.6B (17 Apr 2025)
Industry bodyChecked at source, 23 Oct 2026All sizesUSAMarketing and advertising · Ad spend
Source: Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy ReportOne series, one method (IAB/PwC annual report). 2016-2024 from the FY2024 report history table; 2025 from the FY2025 release. Later reports can revise earlier years slightly.digitaltreed.com/statistics
US internet ad revenue by format, 2025
Group
Revenue 2025
Social media
$117.7B
Search
$114.2B
Display
$81.6B
Digital video
$78B
Commerce media
$63.4B
Podcast
$2.9B
Source: Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy ReportFormats overlap (social video is in both social and video), so they add up to more than the $294.6B total. Do not draw this as a pie.digitaltreed.com/statistics
Growth of US internet ad revenue by format, 2025 vs 2024
Group
Growth
Social media
32.6%
Digital video
25.4%
Programmatic
20.5%
Commerce media
18%
Podcast
17.6%
Search
11%
Display
9.8%
Source: Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy ReportProgrammatic is a way of buying, not a format; it overlaps the others.digitaltreed.com/statistics
In plain words
What this number really says
Companies that sell ads online in the US took in almost $300 billion in 2025. That is about four times the 2016 total.
$294.6B
US internet ad revenue in 2025
+13.9%
growth from 2024, without an election or Olympics year to help
$117.7B
from social media ads, up 32.6%
Why you can trust it. Industry count by PwC for IAB from revenue that ad sellers report, plus public company data. PwC does not audit it, but it is the longest-running US series (since 1996).
Key terms
Internet ad revenue Money that websites, apps, platforms, ad networks and email providers earn from selling ads in the US.
Format The type of ad: search, social, display, digital video, podcast or commerce media. Formats overlap, so they do not add up to the total.
Commerce media Ads sold by retailers and other commerce platforms using their own shopper data, such as ads on a store's website or app.
Fastest year: +35% as ads moved online in the pandemic.
2024
$258.6B
Up 14.9%, helped by the election and the Olympics.
2025
$294.6B
Up 13.9% with no big cyclical events.
Apr 2027
Next report
IAB/PwC full-year 2026 report expected.
Compare
How $294.6B compares
This number
$294.6B
USA 2025
Latest
Social media
$117.7B
40.0% of revenue
+32.6% in a year
Search
$114.2B
38.8% of revenue
+11% in a year
Display
$81.6B
27.7% of revenue
+9.8% in a year
Digital video
$78B
26.5% of revenue
+25.4% in a year
Who it is for
Who should use this number, and how
Business owners
See where ad money goes before you set a budget.
Check if your channel mix follows the market or your customers.
Marketers
Benchmark channel growth against your own results.
Quote the total with its date and source.
Journalists
One dated US total from a named industry count.
Say it is seller-reported and not audited.
Gains and risks
What firms gain, and what can go wrong
Numbers from studies and surveys, each with its source.
Gains
$117.7B
Social media ad revenue grew $29 billion in one year, to just above search in dollars.IAB/PwC, Apr 2026
$37B
Creator advertising spend in 2025, now treated as a core media channel.IAB/PwC, Apr 2026
Risks
+11%
Search growth slowed from 15.9% in 2024 as AI changes how people search.IAB/PwC, Apr 2026
Top 10
The 10 largest media companies still hold most of the revenue, so small publishers compete for the rest.IAB/PwC, Apr 2026
The future
What this number says about what comes next
Forecasts below are made by others and linked to where they were published. Our own reading of the data is marked as ours.
Our reading, not a forecast
What the data suggests
Growth is steady, not fading. Two years in a row near 14% growth, the second without an election, suggests online ads still take share from other media.
Social and video lead. The fastest-growing formats are social (+32.6%) and video (+25.4%). Search still grows, but more slowly.
As published by Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report, 2025. Standard errors are shown where the source gives them.
Year
US internet ad revenue
Change from prior year
2021
$189.3B
+35%
2022
$209.7B
+11%
2023
$225.0B
+7%
2024
$258.6B
+14.9%
2025
$294.6B
+13.9%
Why other numbers for US digital ad spend differ
IAB/PwC counts revenue reported by the companies that sell ads, in the US only. Agency forecasters such as media-buying groups model spend from their own billing data, and some count only "pure-play" digital companies.
Format totals in this report overlap: social video is counted in both social and digital video. Add the formats and you get more than $294.6 billion.
Method and use
How it was measured, and how to use it
How it was measured
Publisher
Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report
Source type
Industry body: Trade association report
What it measures
$294.6B in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years
Data period
2025 (ends 31 Dec 2025)
Published by the source
16 Apr 2026
Who is counted
US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
In the source's words
the industry drove record revenue, reaching $294.6 billion in 2025, reflecting a 13.9% year-over-year increase.
Checked at source
23 Oct 2026: Read on iab.com, IAB press release of 16 Apr 2026 for the FY2025 IAB/PwC Internet Advertising Revenue Report (full report is behind a free login).
Reuse
Cite with attribution; only aggregate results are published. Quote numbers with attribution to IAB and PwC; redraw charts, do not copy IAB graphics.
Next expected update
Annual (Interactive Advertising Bureau (IAB), annual (full-year report each April); video report each spring)
23 Oct 2026CorrectionWording corrected to match the source: social is close to, not clearly ahead of, search
16 Apr 2026New data$294.6B FY2025 report: $294.6 billion in 2025, up 13.9%.
17 Apr 2025New data$258.6B FY2024 report: $258.6 billion in 2024, up 14.9%.
Cite this number
APA
Interactive Advertising Bureau (IAB). (2026). $294.6B in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years. Via digitaltreed, https://digitaltreed.com/statistics/marketing/us-internet-ad-revenue
MLA
"$294.6B in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years." Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report, 2025. digitaltreed, https://digitaltreed.com/statistics/marketing/us-internet-ad-revenue.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/us-internet-ad-revenue">$294.6B in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years</a> (Interactive Advertising Bureau (IAB), 2025)
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<p>Source: <a href="https://digitaltreed.com/statistics/marketing/us-internet-ad-revenue">$294.6B in US internet advertising revenue in 2025, up 13.9% from 2024 and the highest in the report's 30 years, digitaltreed</a></p>
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FAQ
Questions about this number
How much was spent on digital advertising in the US in 2025?
About $294.6 billion. That is US internet ad revenue for 2025 from the IAB/PwC report released on 16 April 2026, up 13.9% from 2024.
Is social media advertising bigger than search now?
Close. In 2025 social media ads brought in $117.7 billion against $114.2 billion for search, but the formats overlap and IAB says search still holds the largest share of revenue dollars.
How fast is US digital advertising growing?
13.9% in 2025 and 14.9% in 2024. In 2023 growth was only about 7%.
Who measures US digital ad revenue?
PwC compiles it for the Interactive Advertising Bureau (IAB) from data reported by ad sellers and public company data. PwC does not audit the figures.
When is the next report?
IAB usually releases the full-year report each April, so 2026 figures are expected in April 2027.
Related
More Marketing and advertising statistics
Industry bodyAll sizesUSA
$117.7B
in US social media ad revenue in 2025, up 32.6%; search brought in $114.2B (formats overlap, and IAB still ranks search as the largest share)
Sample: US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
