Global Surface Computing Market Size, Share, Growth Opportunities, Trends Analysis Report, 2020-2027

A collection of Microsoft Surface products displayed on white podiums against a gray background. The items include laptops, tablets with keyboards, earbuds, and a folding device. The products vary in colors including silver, bronze, and black.

The GMI Research projects that the Surface Computing Market will witness an expansion in demand over the forecast period. This is mainly due to their growing usage across education, government, automotive, healthcare, and financial services and the rising involvement of leading market players in the development of surface computers.

Introduction of the Surface Computing Market

Surface computing is the usage of expertise computer GUI in which conventional elements are replaced by everyday objects. The user interacts with a surface instead of the keyboard and mouse. The computing is fast and user-friendly and allows more than one user to use the technology by orienting on different sides of the surface.

Key Players of the Global Surface Computing Market:

  • Microsoft Corporation
  • 3M
  • Ideum Inc.
  • Apple Inc.
  • Sensytouch
  • Hewlett Packard Enterprise Development LP
  • Planar Systems Inc.
  • eyefactive GmbH
  • Nvision Solutions Inc.
  • ViewSonic Corporation


Surface Computing Market Dynamics

The factors responsible for the growth of the global surface computing market include their several features, which include multi-user technology, ability to recognize physical objects through touch, and multi-touch, followed by the augmenting usage and prominence of these technologies by substituting the traditional GUI elements. Also, the aggravating implementation of these computers for various business plans and their surging application in the entertainment and hospitality sector has further strengthened the surface computing market size. The natural user interface (NUI) used by surface computing helps to interact with individuals and systems by creating a direct touch or employ the object, thus enhancing the user’s experience of digital content via natural gestures and physical objects. Thus, as per the surface computing market research report, the robust demand for Natural User Interface (NUI) technology in computer systems supplements the market growth.

End-Use Industry Segment Drivers

Based on the type, the flat display is projected to expand at a faster rate over the forecast period. The two and three-dimensional systems are the two prominent forms of flat display. The growth is mainly attributed to their mounting adoption in different industry verticals like education, entertainment, hotels and restaurants, healthcare, and hospitality. Surface computers are progressively used in hotels as virtual assistants through which guests are allowed to order food and drinks by interacting with the surface. They automatically modify the order to the kitchen, and payments are made by placing debit/credit cards on the surface.


Application Segment Drivers

Based on the application, retail will hold a major share in the business over the coming years. This is attributed to the impelling awareness about the various beneficial features offered, such as better transaction speed and ease while offering a mechanized computing environment to the business owners. Thus, the surface computing market research states that this is propelling the market growth.


Regional Drivers

Based on the regional coverage, Asia-Pacific is contemplated to grow at a higher CAGR over the forecast period. This is because of the surging consciousness related to surface computing, as it is more sophisticated and user over the Graphical User Interface (GUI). In addition to this, the enlarging consumer electronics manufacturing activities are supporting the market growth.

Surface Computing Market Segmentation:

Segmentation by Type

  • Components
  • Flat Display
  • Curved Display

Segmentation by Vision

  • Two Dimensional
  • Three Dimensional

Segmentation by Application

  • Automotive
  • Education
  • Entertainment
  • Financial Services
  • Government
  • Healthcare
  • Hospitality
  • Retail

Segmentation by Region:

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • South Africa
    • UAE
    • Brazil
    • Saudi Arabia


About GMI Research

GMI Research, a market research and consulting company offers business insights and market research reports for small & medium enterprises and large organizations. Our team of analysts and industry experts conduct market intelligence studies to make sure that all fact-based research reaches a wide range of sectors such as FMCG, Technology, Energy, and Healthcare. The team collects information about the industry implementing both internal and external databases. Our prime emphasis is to acknowledge our clients with the emerging opportunities and challenges faced across different industries. Our step-by-step assistance through strategic and consulting services help clients reach a managerial and actionable decision. We at GMI Research organization make an effort to help business stay ahead of the line.


Aijaz Alam is a highly experienced digital marketing professional with over 10 years in the field.He is recognized as an author, trainer, and consultant, bringing a wealth of expertise to his work. Throughout his career, Aijaz has worked with companies such as Arena Animation and previously operated a successful digital marketing website,, where he served an impressive roster of Fortune 250 companies. Currently, Aijaz is the proud founder and CEO of