What is the latest Google Algorithm Update, is a question that SEOs search the most nowadays. The major reason for “Google Algorithm Update” becoming such a trending keyword is due to the uncertainty caused after the roll out of each update. Google rolls out hundreds of core algorithm updates each year and the search engine giant announces a few that have a far-reaching impact on the SERP.
What to do About the May 2020 Core Algorithm Update?
So, what do you do if the May 2020 core algorithm update affects your search ranking negatively? Many SEO experts will say to do nothing. This is partially correct, in that you do not need to make large major changes to your site necessarily. If you lose more than 50% of your site’s organic traffic, or if you have a significant project that needs to be accomplished quickly, contact Noble Studios and we can help you through this process.
For all others, look at what pages have seen the losses, and look for ways to focus on optimizing existing pages or creating new pages with excellent content that addresses a user’s search intent.
It is common for specific pages for specific keywords to see drops in traffic when Google makes changes to their core algorithm level — some websites face declines in organic traffic, while the other ones see gains. There isn’t any hard and fast rule to fix such impacts once an update starts rolling out. But we are seeing clients who follow the subsequent SEO tactics are the ones with the greatest growth.
Top Tactics for the May 2020 Google Algorithm Update
- Create content in clusters, and do proper siloing of the content.
- Make sure that all foundational and technical corrections are done on your website. Do not cut corners in this area, as it is the foundation your site’s SEO is built on.
- Optimize your site for speed; this can simply be looking at what is weighing your pages down and finding solutions to lighten the load, or even delve into proper AMP implementation for your site.
- Make sure that Google sees you as an authority for those topics you hold dear; we have even seen a client build over 300 pages around a specific high valued and highly competitive keyword cluster.
- Do gap analysis against competitive sites to see what they are ranking for that you don’t. This could provide you with new areas of content on your site that you looked over.
- Make sure that you are using structured data, and more specifically structured data that Google uses for SERPs.
Unconfirmed Google Algorithm Update – 23-06-2020
We know Google has a history of rolling back some of the signals after the rollout of Broad Core Updates. However, these changes are not announced and it’s only through the sensors that we get to know about the SERP fluctuations.
It looks like Google has rolled back a few signals of May Core Update on the 23rd June as we have seen websites hit by the last Broad Core Update getting ranking improvements.