There are many fashion labels on the market, but how do you distinguish yourself from the crowd? It is the main issue, and one solution is to develop a Digital Marketing Strategy.
Digital marketing, when executed in the right way, can boost sales, boost your brand’s visibility and help make your brand more profitable. It exposes your product to the people you want to reach. If done correctly, it boosts Brand Recognition, increases sales, and transforms customers into brand advocates.
Based on Derek Robinson, founder and CEO of Top Notch Designs, digital marketing is the next step in your business because of its international reach and efficiency.
Suppose you applied these Digital Marketing Strategies to your clothing store to increase profits. Regardless of its age or popularity, every fashion brand can implement a profitable approach to marketing using digital media.
If you’re looking to improve your visibility in the market, read on. Here are some strategies to build a lucrative online brand:
Retargeting Visitors
When you go to a website or view an advertisement, you don’t purchase the item right away. However, the ad will stay in your mind, particularly if you enjoyed it or find the ad intriguing.
You can target these visitors by displaying ads with reminders that make them remember the brand they visited earlier.
If, for instance, your users don’t visit your site for a specific time, it is possible to make the deal more profitable by giving discounts. Some users add items to their shopping carts but then remove them, and these users should be retargeted through Facebook or google ads since it will increase sales.
A study conducted by Uhuru observed Facebook ads management of different brands. The results showed that, on average, the ROI on Retargeting campaigns was 398 per cent, and some even increased to 6700 per cent!
Holiday Promotions
In the holiday season during the holiday season, you can send emails to your subscribers, informing customers of discounts on various items. For instance, you can enjoy 10 days of discount offers where you can offer a discount on a specific product per day.
For example, there might be a reduction on jackets, on day 2 for shoes, etc. For instance, Gap’s online sales during the Christmas period were 2.3 times higher than others.
In this way, you won’t only promote your products to your customers and entice them to share the fantastic discount with their social networks.
It is possible to create discount pairings like shirts and shorts or jackets and glasses. Also, you can create giveaways that include an item that is a gift, such as a hat with orders of more than $50.
It will make customers more likely to spend. Additionally, discounts and promotions must be made public on the site and every social media platform such as Facebook, Twitter, Instagram and others.
Style Guidelines
If the brand’s products include a variety of clothes, you could make style guides for the site. Visitors and subscribers can envision different combinations and discover what to wear with other products.
You could even make numerous style guides. They could be based on events like weddings, picnics, or picnics. It could also be inspired by seasons like winter or summer or even themes for travel or work.
Collaborate with Influencers
Consider working with influencers, such as fashion bloggers and vloggers with a considerable following, to serve your target market effectively. Influencers with a large following tend to be well-known and well-respected for their opinions, and they can boost your business’s sales by reviewing the products they recommend.
Influencers can be a great way to advertise your product to different potential buyers. If you’ve picked the appropriate influencer, it could result in new customers.
Steve Apparel is a clothing manufacturer. They help startups to build their clothing brands. One of their customers was selling leather jackets with user reviews of the products. They reached out to several bloggers, vloggers, and the fashion industry Influencers to increase their fan base.
The products that generated heavy referral traffic and created positive leads were distributed to influencers to create a buzz and help customers make informed purchasing decisions.
The focus is on events All Year Long.
Presents aren’t just bought for holidays like Christmas or birthdays nowadays. Many other events have gained importance in the past few years. There’s Mother’s Day, Father’s Day and friendship day. There are bridal showers, baby showers, graduations, anniversaries, and the list continues.
In light of the business you operate and the items you offer, it’s an excellent idea to provide specific things related to certain events occurring in your target people’s lives.
If, for instance, you run an apparel shop, it is possible to advertise similar clothing for couples on Valentine’s Day or male shirts for Father’s Day. It will convince your customers to buy from you throughout the year and increase the brand’s loyalty.
For instance, Combatant Gentleman’s father’s day campaign asked fathers to post images of their jeans. The man with the best worn-out jeans picture will be awarded a new pair.
Engage Your Audience
Another method to increase trust with your customers is to interact with your audience continuously. It improves the perception of your brand and creates an atmosphere of belonging for both sellers and buyers.
The best method to ensure your engagement is effective is to create campaigns that resonate with your customers. For instance, you could develop competitions and contests through Facebook and Instagram which emphasize the shared values that your company has with your customers.
Promotions on Instagram
You can run giveaways on Instagram with Instagram marketing for the most popular products. For instance, the Cat party had a giveaway competition in which the winner received a set of merchandise valued at $14.
Before the competition, they had about 200 users on Instagram; however, after the contest, it grew to 340 followers, increasing by 70. These giveaway contests can be conducted every month or even held every month.
Learn more about: “How to promote your business”
One aspect that you should be considered is ensuring that the correct hashtags help users monitor the competition. These competitions can increase the brand’s popularity and increase the number of followers.
Digital marketing gives you the necessary tools to interact with your customers, boost your brand’s visibility, and increase profits.
