Sendinblue:For Email Marketing

Table of Contents

Sendinblue the company was founded in 2012 by Armand Thiberge and Kapil Sharma, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.The free plan is for an unlimited time, however, you have a daily quota of 300 emails per day. But don’t worry, you can still send your campaign to all your subscribers thanks to the “Requeue” feature.

Is SendinBlue any good?

It’s a quick and easy tool to get to grips with and you’ll be building custom email designs in no time – without writing a single line of code. In truth, SendinBlue’s email designer isn’t quite as good as MailChimp’s email builder (which is still the best on the market) but it’s no slouch

Product[edit]

The Sendinblue software suite includes modules dedicated to relationship marketing:

Marketing campaigns – Send newsletters/large scale campaigns, as well as SMS marketing campaigns, to contact segments.^[3]
Transactional – Send transactional SMTP emails/SMS to contacts based on events such as confirmation emails, password reset, etc.^[4]
Automation – Build “automation workflows” to send contacts personalized emails based on certain scenarios (e.g. abandoned shopping carts, sequence of emails for membership inscription, etc.).^[5]
CRM – Customer database information.
Facebook ads – Target users or use lookalike audiences to find new leads on Facebook.
Retargeting ads – Serve ads to known users on various websites across the internet to drive traffic back to your site.
Landing pages – Drag & drop editor for building custom landing pages to increase conversions.

Plugins[edit]

Sendinblue has several plugins that allow users to integrate their current technologies, such as CMS tools, e-commerce, advanced analytics, and sign-up forms. Plugins that are available for Sendinblue include:^[7]