What is SEM?& The Ultimate Guide To Search Engine Marketing
Search Engine Marketing (SEM) is the process of paying to have your ads placed in front of consumers in order to acquire website traffic through any search engine. Search Engine Marketing is strictly limited to increasing online visibility and traffic on platforms like Google, Yahoo, Bing, etc. The ads placed on search engines are commonly referred to as pay per click advertisements because you can bid to have you ads appear for certain keywords, and you only have to pay when someone clicks.
1.The importance of keywords
Keywords essentially are the key to promote your business. Your target group will be keying in words which if you manage to find the right ones, your ads will appear to the right audience. They are the queries and your business is the answer and every successful marketing strategy begins by addressing the query. Thus one needs to know which are the relevant keywords, that their TG is most likely to use. You will have to get thorough market research done for it and you can use software like Google Keyword Planner, KWFinder, Moz’s Keyword Explorer, Keyword Tool etc. When you get your keyword search done properly in Search Engine Marketing, you will also be able to weed out the negative keywords .
2.Understanding SEM Ad Auction
Ad auction is not about the highest bidder getting the most important and relevant spot. It is not a one-time process, but rather it takes place every time a keyword is entered. If you have a high budget then it is indeed likely that your ad will pop up alongside other relevant links pertaining to the search, but it is important to remember that a quality check is run every time and overall depending on the quality of the ad, the decision of it being featured or not is made.
3.Difference between SEM and SEO
Often confused, but SEM and SEO are not the same things. When you are paying a search engine to feature your ad it is known as Search Engine Marketing, but when it comes to SEO, you do not pay the search engine, but rather strategically place the relevant keywords in your content in such a way so that it gets featured in the search.
4.Best SEM tools
- Google Trends
- Google Ads Keyword Planner
5. Add Negative Keywords
One of the things you need for a successful search campaign is Negative Keywords. What are Negative Keywords? To put it simply, suppose that my keyword is “+ SEM + Agency”. When someone searches for “Worst Search Engine Marketing Agency”, my ad has a chance to appear. At this time, will I want my ad to appear? No way! Thus I add the word “Worst” to the Negative Keyword. The next time when someone searches “Worst Search Engine Marketing Agency”, my ad won’t appear .
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