Social media slowly crept into our lives, little by little. Until it was the focal point of our lives. Businesses took notice, and social media has since revolutionized the way we do marketing. The benefits are endless with a well-executed Social Media Marketing Strategy
A few benefits of a killer social media strategy:
- Increased brand awareness
- Grow a larger audience
- Connect with your audience better
- Increased website traffic
- Generate more leads
- Make more sales and money
1. Set goals that make sense for your business
You need to figure out what you want out of social media at large. coming up with a social media plan means having an end-game in mind.Whether that means more dollars and cents from your existing social presence or amping up your reach with new followers is totally up to you.
What matters is that you set realistic Social Media Marketing goals. We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.
2. Research your target audience
Making assumptions is a dangerous game for marketers and thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore.
So much of what you need to know about your audience to influence your Social Media Marketing Strategy is already out in the open.Take today’s social media demographics. These numbers speak directly to which networks your brand should approach and what types of content to publish.
3. Create and curate engaging social content
Your Social Media Marketing Strategy is obviously centered around content.
At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. Similarly, you probably feel confident in which networks to cover
4. Make timeliness a top priority
Timeliness is a two-way street.You can’t always expect customers to operate on “your time.” Likewise, it’s crucial to be able to reach and respond to followers in a timely manner.
5. Communicate goals, challenges and wins with your team
To wrap things up, consider that collaboration is more important than ever for social marketers.
Our Index data notes that there’s a growing expectation for marketers to report on results and ROI with their higher-ups. Doing so not only holds you accountable for your efforts but also highlights the role and results that your Social Media Marketing Strategy is able to produce.
