How to Get a Google Analytics Certification

Google Analytics is well known as the most widely used analytic software on the market, and has been for some time.Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments.You don’t have to be certified in Google Analytics in order to use the program, however.In fact, the majority of people don’t take the time the get certified because in order to do so you have to pass the Google Analytics Individual Qualification (GAIQ) exam.

Steps to Get a Google Analytics Certification

Step 1: Sign up to Google Partners

Google Partners is the online vehicle for Google’s interactions and collaborations with digital marketers and agencies. Only signed-up Google Partners can take the Google Analytics Individual Qualification (GAIQ), so you’ll need to apply to join. Step this way to get your free account.

Step 2: Do your homework

You’ll need a comprehensive working knowledge of digital analytics and the Google Analytics platform to pass the GAIQ exam. Google’s own guidance and courses are an obvious revision starting point, both for newcomers to Google Analytics and for experienced users. You’ll need to cover all the subject matter from the following Google IQ Courses

Step 3: Take the Google Analytics Individual Qualification (GAIQ) exam

The GAIQ exam is modular, so you can take the exam one topic at a time. To get started:

  • Go to Google Partners
  • Click “Certifications”
  • Click “See exams”
  • Hover over an exam section and click “Exam Details”
  • Click “Take Exam”
  • The exam will now start in your web browser

As soon as you start an exam, a 90-minute timer starts counting down. There’s no way to pause the timer till the exam finishes.

You’ll need a score of 80% or higher to pass; if you fail, you’ll have to wait seven days before you can try again.

Once you’ve passed you’ll receive a unique GAIQ certificate, and your Google Partners profile will be updated to reflect your certification status.

Is Google Analytics certification worth it?


The Google Analytics Individual Qualification certification is well worth your time. With this certification, you will pick up an abundance of useful analytic knowledge that will help you understand Google Analytics better.

You’ll gain in-depth insight into Google Analytics, which will help you better understand your website data. Plus, your certification enables you to become a qualified web analyst for your company.

All these benefits allow you to understand your SEO campaign better and produce more valuable results for your business.

Is a Google Analytics certification free?

Yes! It is free to take the Google Analytics certification exam. Even if you fail the exam, you can take it over again without having to pay a thing.

Stay in the know about Google Analytics with WebFX

The Google Analytics certification exam helps you become even better at SEO.

When you become Google Analytics certified, you can create a more effective SEO campaign. With a knack for Google Analytics, you can drive results for your business because you understand the data and how you can use that information to grow your company.

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Eram Naim, with 4 years of experience in content marketing and 2 years in digital marketing, currently serves as the Co-Founder and COO of In addition to his role as COO, he also functions as the Sales & Marketing Manager and Editor, showcasing his versatility and expertise across multiple domains within the company.