What makes a good blog post?
Before Blog Writing, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?”
To start, a good blog post is interesting and educational. Blogs should answer questions and help readers resolve a challenge they’re experiencing — and you have to do so in an interesting way.
It’s not enough just to answer someone’s questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post.
Here are the steps you’ll want to follow while writing a blog post.
Step 1: Planning
First, a disclaimer – the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.
Step 2: Writing a Great Headline
Everyone and their grandmother has an opinion about headlines. Some say you should be as specific as possible (to avoid misleading your readers and manage their expectations), while others recommend taking a more abstract approach. Vague headlines might work just fine if you’re Seth Godin, but for most of us, being specific is better.
Step 3: The Writing Part
So, you’ve done your research, settled on a headline (or at least a working title), and now you’re ready to actually write a blog post. So get to it.
Similarly to headlines, there are two main approaches to writing a blog post. You can either sit down and write an entire draft in a single sitting (my preferred workflow), or you can chip away at it gradually over time. There is no right or wrong answer here – only whatever works for you.
Step 4: Using Images Effectively
Writing for the web is an entirely different animal than writing for print. Oftentimes, people simply don’t have the time, will, or ability to focus on lengthy blog posts without some visual stimulation. Even a well-formatted blog post consisting solely of text is likely to send your reader screaming back to Reddit or Twitter within minutes, which is why it’s so important to include images in your posts.
Step 5: The Editing Part
Actually writing a blog post is hard. Editing a blog post is harder. Many people mistakenly assume that editing is simply striking through sentences that don’t work or fixing grammatical errors. Although sentence structure and grammar are both very important, editing is about seeing the piece as a whole and, sometimes, being willing to sacrifice words (and the hours it took to write them) for the sake of cohesion.