There are more than one billion websites on the internet. Can you even imagine that number? That means there is an enormous amount of competition for your website to be seen by potential customers.
SEO, or search engine optimization, is the solution to your website visibility problem. Search engine optimization will help boost your site to the top of search engines results pages, bringing you more traffic and more customers!
So, what is SEO?
SEO is a collection of strategies and tactics that will help your website rank higher in the results pages of Google, Bing, Yahoo!, Ask.com, AOL, and other search engines. Ranking higher means being found easier by people who are searching for the products or services you offer online. In fact, SEO can be one of the most cost-effective ways of marketing your business online.
10 Reasons Your Website Needs Search Engine Optimization
SEO is a great method for increasing web traffic and driving more sales and leads.
1. Increased Traffic
So your website is on page one of Google or another search engine, and leads are beginning to come in. However, if this traffic fizzles out and you’ve dropped down the rankings (which can happen quickly), so does your web traffic. This would be a tragedy since these visitors have already found you!
SEO will help keep your website at the top of search engine results pages so that visitors can find you based on what they are searching for online. Once they find you, it is much more likely they’ll become customers. Plus, these prospective customers may even mention to friends and colleagues how much they love doing business with you!
2. More Leads
Search engine optimization is a high-return marketing strategy. If SEO works for your business, you’ll see results in reduced advertising costs and more leads from the same amount of money invested in traditional paid advertising methods.
3. Brand Awareness
A big reason businesses hire an SEO firm is because they want to increase their visibility on the web. A company’s website is its face to the world, but if nobody can find you online, how are they going to know who you are?
SEO will help more people find your company when they search for your products or services, bringing new customers into your circle of awareness. And since SEO tends to be an ongoing strategy, customers will be able to find you even months after their first visit if they choose to come back. This type of SEO-generated branding is a long term investment in your company’s future and can be one of the best forms of marketing available.
4. Link Building
SEO isn’t a one-time deal. As Google and other search engines change their algorithm for ranking websites, a company’s website will need to adjust in order to stay at the top of results pages. This is where link building comes into play. Link building helps develop your online presence by allowing you to get links from other websites that are related to your business.
5. Deep Web Optimization
Most of the 1 billion websites on the internet are believed to be buried deep within it. Sure, you can find them through search engines results pages, but only after scrolling halfway down! This means that your website will get lost among other sites before customers even have a chance to see it. SEO will help distinguish your site from the others, allowing you to grab the attention of potential customers who will buy into your product or service.
6. It’s Cost-Effective
Search engine optimization is a huge money saver over traditional marketing methods such as billboards and print ads. With a modest investment in SEO, your website can be found by browsers online and eventually bring in more leads and sales. Of course, the more you spend on SEO, the better results you’ll get in return, but even a small investment can help your website show up in Google and other search engines and bring new customers to your door.
7. Increase in Brand Loyalty
Who doesn’t love repeat customers? If a customer has been to your website and decided that they would like to give you their money, then there is a possibility they’ll be back. Customers who come from search engines are more likely to become repeat customers, as opposed to those who have just stumbled upon your site by clicking on an ad or link.
8. You Can Track Your Results
SEO is a measurable marketing method. If you’re spending money on print ads, you won’t know how many people have seen them or which specific ones have been successful in bringing customers to your business. With SEO, however, companies can track what keywords are being searched the most and adjust the content of their website accordingly to appeal to online browsers. They can also track how many people found their website through search engines and then go on to become customers.
9. It Gives You More Opportunities
SEO is not just about ranking your website on search engine results pages, it’s also about expanding the number of places people can find your website and product or service online. SEO can bring potential customers to social media sites such as Facebook and Twitter, where they’ll be able to see what you’re selling and catch up on your company’s latest happenings.
10. It’s an Investment in Your Future
It is never smart to go into debt when starting a new business, but it is even more foolish to skip out on the amazing opportunities that SEO can bring. As we stated before, you can’t rely on advertisements alone for your success and you don’t want to limit yourself in terms of marketing. With an SEO strategy you can increase your SaaS company’s visibility and become a household name in no time.
SEO is important for any business looking to expand its online presence and increase customer traffic. The more your website shows up on search engine results pages, the more likely customers are to visit it. If you want new customers who will help grow your company, then make sure you invest in SEO today!