Business

Business

Brand Extension And Its Types: Complete Guide For Beginner

Brand extension is a marketing strategy that allows a company to leverage the equity of an established brand by extending it to a new produc...

Eram N. · Jul 17, 2020 · 5 min read

Business

Branding strategy for small business: a 9-step plan

A one-page branding strategy for US small businesses in 9 steps. It covers your customer, positioning, voice, a name you can protect, a logo...

Eram N. · Jul 17, 2020 · 19 min read

Business

5 Marketing Tactics to Build Brand Awareness

Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a bran...

Eram N. · Jul 17, 2020 · 4 min read

Business

The Ultimate Guide to Successfully Re-branding

Re branding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established...

Eram N. · Jul 17, 2020 · 4 min read

Business

How to name a business: a 7-step checklist for US owners

How to name a business in 7 steps: brainstorm, the say-it-aloud test, a USPTO trademark search, your state's business-entity search, DBA rul...

Eram N. · Jul 17, 2020 · 15 min read

Business

What Is Personal Branding?:3 Golden Rules

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a ...

Eram N. · Jul 16, 2020 · 4 min read

Business

Rebranding a business: when to do it, plus a full checklist

Rebranding a business in the US: when it pays and when to wait, the USPTO check, name amendments and DBAs, Google's Business Profile rebrand...

Eram N. · Jul 16, 2020 · 15 min read

Business

Brand Equity Tutorial: Complete Guide For Beginner

What Is Brand Equity? Brand Equity refers to a value premium that a company generates from a product with a recognizable name when compared...

Eram N. · Jul 15, 2020 · 4 min read