Who uses which platform and how many people are online, from Pew Research Center and the ITU.
of US adults use YouTube, the most used platform; Facebook 70%, Instagram 51%, TikTok 37%
| Group | US adults, 2026 |
|---|---|
| YouTube | 84% |
| 70% | |
| 51% | |
| TikTok | 37% |
| 33% | |
| 31% | |
| Snapchat | 26% |
| 25% | |
| X | 18% |
| Nextdoor | 18% |
Source: Pew Research Center, 2026
of US adults use YouTube, the most used platform; Facebook 70%, Instagram 51%, TikTok 37%
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| Group | US adults, 2026 |
|---|---|
| YouTube | 84% |
| 70% | |
| 51% | |
| TikTok | 37% |
| 33% | |
| 31% | |
| Snapchat | 26% |
| 25% | |
| X | 18% |
| Nextdoor | 18% |
Same data, any style
| Group | Use TikTok |
|---|---|
| 18-29 | 65% |
| 30-49 | 45% |
| 50-64 | 31% |
| 65+ | 11% |
| Group | All US adults | Ages 18-29 |
|---|---|---|
| 2020 | 3% | 9% |
| 2021 | 6% | 18% |
| 2022 | 10% | 26% |
| 2023 | 14% | 32% |
| 2024 | 17% | 39% |
| 2025 | 20% | 43% |
| 2026 | 20% | 39% |
| Group | Almost constantly | Daily (net) |
|---|---|---|
| YouTube | 17% | 76% |
| TikTok | 21% | 61% |
| 12% | 55% | |
| Snapchat | 12% | 46% |
| 3% | 20% |
Every stat
Each card links to its own page with the source, a ready citation and the data.
of US adults use YouTube, the most used platform; Facebook 70%, Instagram 51%, TikTok 37%
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults use Facebook
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults use Instagram, including 79% of adults ages 18 to 29
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults use TikTok, unchanged from 2025 and up from 33% in 2024
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults use LinkedIn
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults use Reddit
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults use X (formerly Twitter), down from 21% in 2025
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults ages 18 to 29 use TikTok, against 11% of those 65 and older
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults regularly get news on TikTok, unchanged from 2025 and up from 3% in 2020
Sample: 5,166 US adults, American Trends Panel, 24-30 Aug 2026
of US adult TikTok users regularly get news on TikTok, up from 22% in 2020
Sample: 5,166 US adults, American Trends Panel, 24-30 Aug 2026
of US adults ages 18 to 29 regularly get news on TikTok
Sample: 5,166 US adults, American Trends Panel, 24-30 Aug 2026
of US teens ages 13 to 17 use YouTube; TikTok 68%, Instagram 63%, Snapchat 55%
Sample: 1,458 US teens ages 13 to 17, online via Ipsos KnowledgePanel, 25 Sep-9 Oct 2025
of US teens say they are on TikTok almost constantly, up from 16% in 2022
Sample: 1,458 US teens ages 13 to 17, online via Ipsos KnowledgePanel, 25 Sep-9 Oct 2025
of US teens use TikTok every day; 76% use YouTube daily
Sample: 1,458 US teens ages 13 to 17, online via Ipsos KnowledgePanel, 25 Sep-9 Oct 2025
of US teens ages 13 to 17 use AI chatbots; about 3 in 10 use them daily
Sample: 1,458 US teens ages 13 to 17, online via Ipsos KnowledgePanel, 25 Sep-9 Oct 2025
of US teens use the internet daily, including four in ten who are online almost constantly
Sample: 1,458 US teens ages 13 to 17, online via Ipsos KnowledgePanel, 25 Sep-9 Oct 2025
of US adults use the internet; among adults 65 and older it is 89%
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults subscribe to broadband internet at home
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
of US adults are smartphone-only internet users: they own a smartphone but have no home broadband
Sample: National Public Opinion Reference Survey: 5,511 US adults, online, mail or phone, 30 Jan-18 Jun 2026; margin of error +/-1.8 points
people worldwide used the internet in 2025, about three-quarters of the world's population
people worldwide were still offline in 2025, down from 2.3 billion in 2024
of people in high-income countries use the internet, against 23% in low-income countries
of the world's population was covered by 5G networks in 2025
average daily views on YouTube Shorts, per Alphabet in July 2025 (over 200 billion)
Stat check
Famous stats with no real source, or quoted wrong, and where they came from.
Most Americans use TikTok
True only for young adults (65% of 18 to 29 year olds). Among all US adults it is 37% in 2026, behind YouTube (84%), Facebook (70%) and Instagram (51%). Where it came from
Quote this instead: 37%Teens have left YouTube for TikTok
TikTok is the platform teens are most often on 'almost constantly' (21%), but YouTube is still used by 92% of teens and visited daily by 76%, against 68% and 61% for TikTok. Where it came from
Quote this instead: 92%Young people don't use Facebook any more
Among US adults 18 to 29, 69% use Facebook (Pew 2026). It is teens 13 to 17 where Facebook fell, from 71% in 2014-15 to 31% in 2025. Where it came from
Quote this instead: 70%Every number on this page was checked at its original source. Free to cite with a link to the stat page.
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