Skip to content
New: free AI crawler checker. See if ChatGPT and Claude can read your site. Check now
Get a free audit
Get a free audit Contact us +91 96211 05242

Popular

Home services marketing · updated 23 Oct 2026

Home services marketing statistics 2026

How homeowners find plumbers, roofers and other trades, and what leads cost, from surveys and platform reports.

20stats4sources100%linked to the source
Home services marketing · the headline stat
11%

projected growth in US HVAC technician jobs from 2025 to 2035, almost four times the 3% for all occupations

Official dataChecked at sourceAll sizesUSA
GroupProjected growth
HVAC technicians11%
Electricians9%
Plumbers7%
All occupations3%
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook BLS Employment Projections 2025-35, as shown in the Occupational Outlook Handbook. Projections, not measured values.digitaltreed.com/statistics

Source: US Bureau of Labor Statistics, Occupational Outlook Handbook, 2025-2035 projection

Open this stat

20 stats
Home services marketing
11%

projected growth in US HVAC technician jobs from 2025 to 2035, almost four times the 3% for all occupations

Official dataUS Bureau of Labor Statistics, 2025-2035 projection

Chart studio

Home services marketing in one chart

Switch the chart type and the style; sort it, download it or embed it. Hover a bar for the exact value.

Projected US job growth, 2025 to 2035, by home trade

GroupProjected growth
HVAC technicians11%
Electricians9%
Plumbers7%
All occupations3%
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook BLS Employment Projections 2025-35, as shown in the Occupational Outlook Handbook. Projections, not measured values.digitaltreed.com/statistics

What this chart tells you

Ask Diboo to explain it
  1. BLS projects all US jobs to grow 3% from 2025 to 2035.
  2. HVAC technician jobs: 11%, from 440,900 to 489,100.
  3. Electricians: 9%, with 72,700 openings a year.

Same data, any style

More views of the Home services marketing data

Projected job openings each year, 2025 to 2035

GroupOpenings per year
Electricians72700
Plumbers, pipefitters and steamfitters42000
HVAC technicians40600
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook BLS projections. Openings include new jobs plus replacing workers who retire or change careers.digitaltreed.com/statistics

Median annual pay by home trade, May 2025

GroupMedian annual wage
Plumbers, pipefitters and steamfitters63800$
Electricians63190$
HVAC technicians61010$
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook BLS Occupational Employment and Wage Statistics, May 2025, via the OOH.digitaltreed.com/statistics

People employed by US trade contractors (August each year)

GroupPlumbing, heating and air-conditioning contractorsElectrical and wiring contractors
Aug 202413050001102300
Aug 202513152001114600
Aug 202613386001160500
Source: US Bureau of Labor Statistics, Occupational Outlook Handbook BLS Current Employment Statistics, seasonally adjusted. Aug 2026 is preliminary and may be revised. Includes commercial work, not only home services.digitaltreed.com/statistics

Every stat

All Home services marketing stats

Each card links to its own page with the source, a ready citation and the data.

Official dataAll sizesUSA
11%

projected growth in US HVAC technician jobs from 2025 to 2035, almost four times the 3% for all occupations

Sample: BLS Occupational Outlook Handbook, 2025-35 edition (last modified 27 Aug 2026)

Official dataAll sizesUSA
42,000

plumber, pipefitter and steamfitter job openings are projected each year in the US on average from 2025 to 2035

Sample: BLS Occupational Outlook Handbook, 2025-35 edition (last modified 27 Aug 2026)

Official dataAll sizesUSA
251,000

job openings in US construction at the end of August 2026 (preliminary), a 2.9% openings rate

Sample: BLS Job Openings and Labor Turnover Survey (JOLTS); covers all construction, not only home services

Vendor dataAll sizesUSA
48%

of US home service pros say they actively use AI in their business

Sample: 248 US home service professionals surveyed in May and June 2026 (HVAC 28%, plumbing 14%, electrical 10%, general contracting 10%; 69% owners or founders)

Vendor dataAll sizesUSA
74%

of US consumers look for reviews of local businesses written in the last three months

Sample: Representative panel of 1,002 US adult consumers via SurveyMonkey

Vendor dataAll sizesUSA
47%

of US consumers won't use a local business with fewer than 20 reviews

Sample: Representative panel of 1,002 US adult consumers via SurveyMonkey

Reconciled

Same question, different answers

The different numbers you see quoted are often all real: they come from different panels, years and questions. Here they are side by side.

What share of home service contractors use AI: 25% or 48%?

NumberWhenWho measuredWhy it differs
25%2026 (released Apr 2026)ServiceTitan / Thrive Analytics1,000 residential contractor owners and managers; 'currently using AI'.
48%May-Jun 2026Housecall Pro248 home service pros, mostly owners of small firms on its platform; 'actively use AI in their business'.

Stat check

Numbers about Home services marketing you should stop quoting

Famous stats with no real source, or quoted wrong, and where they came from.

Misquoted

More than 70% of home service pros use AI.

Contractor Magazine headline (3 Jun 2025) on Housecall Pro's 2025 survey: over 70% had tried AI tools, about 40% used AI actively. Housecall Pro's 2026 survey finds 48% actively use AI; ServiceTitan's April 2026 survey finds about 25% of residential contractors do. Where it came from

Quote this instead: 48%
No source

The US home services market is worth $600 billion.

Agency and roundup pages give conflicting market sizes ($226B, about $600B, $650-750B) without a primary source or a shared definition. Where it came from

Get the numbers when they change

One email a day at most, only when a source publishes new data. No other mail.

Every number on this page was checked at its original source. Free to cite with a link to the stat page.