Marketing · Category
SEO
SEO guides for small businesses and marketers: how-tos, audit checklists and tool comparisons. Topics range from technical SEO to local search and visibility in AI answers, explained in plain English.
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- Jul 24
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All 91 articles
LinkedIn Company Page optimization: a checklist for small businesses
A LinkedIn Company Page checklist for US small businesses: logo and cover sizes, About fields, buttons, posting, admins and analytics, from...
Google Discover optimization: how to get into the feed
A practical guide to Google Discover for small business sites and bloggers: how content gets into the feed, Google's image and headline rule...
The Difference Between On-Page SEO and Off-Page SEO
SEO does not involve paid placements at the top SEO pages.There are two components to any SEO strategy: On-Page SEO and Off-Page SEO.
6 Helpful off-page SEO Tools
These tools allow you to interact with other social media networks. These tools are effective in achieving Off-Page SEO. These Off-Page SEO...
What is local SEO? A plain-English guide for small businesses
Local SEO explained for US small businesses: how Google picks the businesses it shows nearby, what changed in 2025 and 2026, the FTC and Goo...
Shopify technical SEO: duplicate URLs and robots.txt.liquid
Shopify technical SEO for US store owners: fixed URL paths, duplicate product URLs and canonicals, handles and redirects, robots.txt.liquid,...
Smart Off-Page SEO Technique :You Should Know
Off-page SEO is all activity done away from your website. This determines where you rank in search engine result pages (SERPs).
Off-page SEO checklist: what to do and what to skip
An off-page SEO checklist for US small businesses. Links, listings, reviews, mentions and social profiles are each marked do or skip, with G...
5 Reasons Why Your Business Should Do Local SEO
The reason behind why local SEO is more effective than traditional marketing is the sustainability and better ROI that it provides. Keep rea...
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