SEO

SEO

Looker Studio dashboard: how to build a free GA4 report

Build a free Looker Studio (now Data Studio) dashboard from GA4: connect the data source, a 4-page layout plan, the charts to add, date cont...

Eram N. · Jul 27, 2020 · 17 min read

SEO

Google Analytics certification: pass the free GA4 exam

How to pass the free Google Analytics (GA4) certification on Skillshop: the 80% pass mark, 24-hour retake wait and one-year validity from Go...

Eram N. · Jul 27, 2020 · 12 min read

SEO

Unassigned traffic in GA4: what it means and how to fix it

What Unassigned means in GA4, why tagged links and server hits land there, how to find them, and a UTM naming sheet that keeps new sessions...

Eram N. · Jul 27, 2020 · 15 min read

SEO

Google Business Profile optimization: a step-by-step guide

How to set up, verify and optimize a Google Business Profile, formerly Google My Business, using Google's own rules, with the features that...

Eram N. · Jul 26, 2020 · 23 min read

SEO

Google Business Profile website: what to use instead

Google Business Profile websites were turned off in 2024. What happened, what your profile still shows, three replacement routes, and how to...

Eram N. · Jul 26, 2020 · 14 min read

SEO

A Comprehensive Guide to Keyword Analysis for Effective Search Engine Optimization

In the world of search engine optimization (SEO), keyword analysis is a fundamental practice that helps businesses enhance their online visi...

Eram N. · Jul 25, 2020 · 6 min read

SEO

Keyword research tools comparison: data, limits and price

Keyword research tools compared on what each vendor's own pages say: database claims, difficulty methods, keyword limits per plan and USD pr...

Eram N. · Jul 24, 2020 · 12 min read

SEO

Google ranking factors: what Google confirms and what's myth

Google ranking factors, checked against Google's own pages: 30 popular claims labelled Confirmed, Myth or Unproven, with Core Web Vitals tar...

Eram N. · Jul 14, 2020 · 18 min read

SEO

Google ranking systems: all 17, explained one by one

Google's guide names 17 current ranking systems and 4 retired ones. Here's what each does and which ones touch a small business site, with a...

Eram N. · Jul 14, 2020 · 17 min read