SEMrush, a leading online visibility management and content marketing SaaS platform, and Yoast, creator of a market-leading WordPress SEO plugin, They declare the start of an integration partnership.
The integration partnership begins with the release of an updated version of Yoast’s search engine optimization (SEO) plugin for WordPress, a popular content management system (CMS) that powers over 35% of all sites on the internet. Yoast SEO will now feature tight integration with SEMrush’s extensive keyword database and SEO products, offering Yoast users smart, SEO-focused keyword suggestions and data within the CMS post editor, helping content creators to enhance their search engine indexability and drive the right traffic to their site at the right time.
SEMrush Chief Strategy Officer Eugene Levin commented, “At a time when all businesses are becoming even more reliant on their digital strategy to thrive and survive, it is hard to overstate the significance of this partnership between SEMrush and Yoast, two highly considered names in SEO. We are delighted to announce the seamless integration of one of the largest keyword databases on the market with Yoast’s unrivalled reach into WordPress-powered sites. As many of SEMrush clients run websites with WordPress, this partnership is an important one for our customers.
Yoast founder and Chief Product Officer Joost de Valk added, “As more and more people get online, we see that these people need help with keyword research. Once we could not give our customers information regarding how people search, specifically which related searches there are for important search terms. Our integration with SEMrush not only makes this possible, it shows it right when and where you need it. I look forward to building out this feature to help people write better content, quickly.”
Here is how to use the Yoast SEMRush Keyword feature:
Update the Yoast SEO plugin to the latest version
Enter your focus keyword in the “Focus keyphrase” field and click on get related keyphrases
Here you will have three scenarios:
1. If you already have a SEMrush account, log in directly in the pop-up window and then allow Yoast SEO to connect the accounts; or
2. If you don’t have a SEMrush account, register and create one and then allow Yoast SEO to connect the accounts; or
3. If you are already logged into your SEMrush account, allow Yoast SEO to integrate the accounts.
You can get the 12 month search volume, and will be able to see the keyword trend right from the post editor section. This itself saves a ton of time, and help you make most out of wealthy keyword database of SEMRush.
If you are using Yoast SEO Premium which cost about $89, you can add more related keyphrases and optimize it using Yoast plugin.
If you are a SEMRush pro user, also install the SEO writing assistant plugin by SEMRush, this would help you get all the LSI keywords right from the WordPress post editor section.
I would not be surprised if SEMRUsh and Yoast integration add this feature in the coming days.
This feature is launched as a time when RankMath (Another popular WordPress SEO plugin) is earning popularity due to its amazing features. However, with Keyword volume, trend and country selection, Yoast SEO has taken the keyword research inside the WordPress dashboard to a whole new level.
It would be interesting to see how RankMath fills this feature gap, and enhance their keyword suggestion tool. For now, an existing Yoast SEO plugin user has one less reason to migrate to RankMath plugin.
What really living here is, 5+ million users would get the hang of keyword research, which would further help them to drive more targeted traffic from search engine.