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SurveyUpdated 23 Oct 2026

1%of Google search visits with an AI summary included a click on a link inside the summary

1% of Google search visits with an AI summary included a click on a link inside the summary (Mar 2025, Pew Research Center)

SurveyChecked at source, 23 Oct 2026All sizesUSAAI search and zero-click · AI Overviews
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In plain words

What this number really says

1% of Google search visits with an AI summary included a click on a link inside the summary (Mar 2025).

1%

the latest figure (Mar 2025)

Survey

type of source

Why you can trust it. Pew Research Center: survey, sampled survey with a published method. Web browsing data of 900 US adults (Ipsos KnowledgePanel Digital), 68,879 Google searches, 1-31 March 2025

Key facts

  • Period Mar 2025
  • Region USA
  • Company size All sizes
  • Next data Irregular

Source: Pew Research Center, Mar 2025

Method and use

How it was measured, and how to use it

How it was measured
Publisher
Pew Research Center
Source type
Survey: Sampled survey with a published method
What it measures
1% of Google search visits with an AI summary included a click on a link inside the summary
Data period
Mar 2025 (ends 31 Mar 2025)
Published by the source
22 Jul 2025
Who is counted
Web browsing data of 900 US adults (Ipsos KnowledgePanel Digital), 68,879 Google searches, 1-31 March 2025
In the source's words
Google users who encountered an AI summary also rarely clicked on a link in the summary itself. This occurred in just 1% of all visits to pages with such a summary.
Checked at source
23 Oct 2026: Read on pewresearch.org.
Reuse
Free to quote with credit. American Trends Panel, a probability panel of US adults.
Next expected update
Irregular (Pew Research Center, irregular)
Original page
www.pewresearch.org: Pew Research Center
Data files
CSV · JSON (stable links)
Full change log

No changes recorded yet. First checked at the source on 23 Oct 2026.

Cite this number

APA

Pew Research Center. (2025). 1% of Google search visits with an AI summary included a click on a link inside the summary. Via digitaltreed, https://digitaltreed.com/statistics/ai-search/google-ai-overview-inside-link-clicks

MLA

"1% of Google search visits with an AI summary included a click on a link inside the summary." Pew Research Center, Mar 2025. digitaltreed, https://digitaltreed.com/statistics/ai-search/google-ai-overview-inside-link-clicks.

HTML link

<a href="https://digitaltreed.com/statistics/ai-search/google-ai-overview-inside-link-clicks">1% of Google search visits with an AI summary included a click on a link inside the summary</a> (Pew Research Center, Mar 2025)
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This stat has no chart to embed yet. Link to this page instead: https://digitaltreed.com/statistics/ai-search/google-ai-overview-inside-link-clicks

FAQ

Questions about this number

What is the latest figure for AI Overviews (USA)?

1% of Google search visits with an AI summary included a click on a link inside the summary, for Mar 2025, according to Pew Research Center. We checked it at the source on 23 Oct 2026.

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Every number on this page was checked at its original source. Free to cite with a link to this page.