Industry bodyAll sizesUSA
70%
of US home buyers used a mobile phone or tablet during their home search
Sample: NAR 2025 Profile of Home Buyers and Sellers.
Industry bodyUpdated 23 Oct 2026
52%of US home buyers found the home they bought online
52% of US home buyers found the home they bought online (Jul 2024-Jun 2025, National Association of REALTORS, 2025 Profile of Home Buyers and Sellers (product page))
Industry bodyChecked at source, 23 Oct 2026All sizesUSAReal estate · Online search
In plain words
What this number really says
52% of US home buyers found the home they bought online (Jul 2024-Jun 2025).
52%
the latest figure (Jul 2024-Jun 2025)
Industry body
type of source
Why you can trust it. National Association of REALTORS, 2025 Profile of Home Buyers and Sellers (product page): industry body, trade association report. NAR 2025 Profile of Home Buyers and Sellers, 6,103 buyers.
Key facts
- Period Jul 2024-Jun 2025
- Region USA
- Company size All sizes
- Next data Yearly
Source: National Association of REALTORS, 2025 Profile of Home Buyers and Sellers (product page), Jul 2024-Jun 2025
Method and use
How it was measured, and how to use it
How it was measured
- Publisher
- National Association of REALTORS, 2025 Profile of Home Buyers and Sellers (product page)
- Source type
- Industry body: Trade association report
- What it measures
- 52% of US home buyers found the home they bought online
- Data period
- Jul 2024-Jun 2025 (ends 30 Jun 2025)
- Published by the source
- 4 Nov 2025
- Who is counted
- NAR 2025 Profile of Home Buyers and Sellers, 6,103 buyers.
- In the source's words
Digital Search Dominance: 52% of buyers found their home online; 70% used mobile or tablet devices during their search.
- Checked at source
- 23 Oct 2026: Read on NAR's own store page for the 2025 Profile (store.realtor). The full report is paid for non-members; table not seen. Publish date taken as the Profile release date.
- Reuse
- Copyrighted; quote with attribution. Summary figures shown on NAR's own store page for the report.
- Next expected update
- Yearly (National Association of REALTORS, yearly)
- Original page
- store.realtor: 2025 Profile of Home Buyers and Sellers (product page)
- Data files
- CSV · JSON (stable links)
Full change log
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
National Association of REALTORS. (2025). 52% of US home buyers found the home they bought online. Via digitaltreed, https://digitaltreed.com/statistics/real-estate/buyers-found-home-online
MLA
"52% of US home buyers found the home they bought online." National Association of REALTORS, 2025 Profile of Home Buyers and Sellers (product page), Jul 2024-Jun 2025. digitaltreed, https://digitaltreed.com/statistics/real-estate/buyers-found-home-online.
HTML link
<a href="https://digitaltreed.com/statistics/real-estate/buyers-found-home-online">52% of US home buyers found the home they bought online</a> (National Association of REALTORS, Jul 2024-Jun 2025)
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FAQ
Questions about this number
What is the latest figure for online search (USA)?
52% of US home buyers found the home they bought online, for Jul 2024-Jun 2025, according to National Association of REALTORS, 2025 Profile of Home Buyers and Sellers (product page). We checked it at the source on 23 Oct 2026.
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