-58%lower desktop click rate for the top-ranking page when an AI Overview shows, December 2025 vs a forecast without one

Publisher

Ahrefs, AI Overviews click-through studies

Source type

Vendor data: A company measuring its own customers or panel

What it measures

-58% lower desktop click rate for the top-ranking page when an AI Overview shows, December 2025 vs a forecast without one

Data period

Dec 2025 (ends 31 Dec 2025)

Published by the source

4 Feb 2026

Who is counted

300,000 keywords from Ahrefs Keywords Explorer: 150,000 with an AI Overview, 150,000 informational without

In the source's words

We found that the presence of an AI Overview now correlates with a 58% lower average clickthrough rate for the top-ranking page.

Checked at source

23 Oct 2026: Read on ahrefs.com (vendor study). 300,000 keywords; compares Dec 2023 with Dec 2025. Country of the keywords is not stated on the page.

Reuse

Cite with attribution. Vendor study; do not copy charts.

Next expected update

Irregular (Ahrefs, irregular (Apr 2025, Feb 2026))

Original page

ahrefs.com: AI Overviews click-through studies

Data files

CSV · JSON (stable links)

• 23 Oct 2026CorrectionWording corrected to match the source: added that this is the desktop click rate
• 17 Apr 2025Method change-34.5% First Ahrefs study compared March 2024 with March 2025. The 2026 update uses Dec 2023 vs Dec 2025, a two-year gap, so -34.5% to -58% is not a clean trend.

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