Vendor dataAll sizesGlobal
9.5 billion
average monthly web visits to generative AI platforms worldwide, June 2025 to May 2026, up 70% in a year
Similarweb, Similarweb AI search statistics (2026 Generative AI Landscape), Jun 2025-May 2026
Vendor dataUpdated 23 Oct 2026
693.4%rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024
693.4% rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024 (Nov-Dec 2025, Adobe, Adobe Digital Insights / Adobe Analytics press releases)
Vendor dataChecked at source, 23 Oct 2026All sizesUSAAI search and zero-click · AI traffic
In plain words
What this number really says
693.4% rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024 (Nov-Dec 2025).
693.4%
the latest figure (Nov-Dec 2025)
Vendor data
type of source
Why you can trust it. Adobe, Adobe Digital Insights / Adobe Analytics press releases: vendor data, a company measuring its own customers or panel. Adobe Analytics, over 1 trillion visits to US retail sites, 1 Nov-31 Dec 2025
Key facts
- Period Nov-Dec 2025
- Region USA
- Company size All sizes
- Next data Seasonal
Source: Adobe, Adobe Digital Insights / Adobe Analytics press releases, Nov-Dec 2025
Method and use
How it was measured, and how to use it
How it was measured
- Publisher
- Adobe, Adobe Digital Insights / Adobe Analytics press releases
- Source type
- Vendor data: A company measuring its own customers or panel
- What it measures
- 693.4% rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024
- Data period
- Nov-Dec 2025 (ends 31 Dec 2025)
- Published by the source
- 7 Jan 2026
- Who is counted
- Adobe Analytics, over 1 trillion visits to US retail sites, 1 Nov-31 Dec 2025
- In the source's words
This season, traffic to retail sites from generative AI tools (shoppers clicking on a link to a retail site) increased by 693.4% compared to the year prior.
- Checked at source
- 23 Oct 2026: Read on news.adobe.com press release of 7 Jan 2026. Vendor data (Adobe Analytics, over 1 trillion visits to US retail sites). Growth from a small base.
- Reuse
- Cite with attribution. Transaction and visit data from Adobe Analytics clients (US retail).
- Next expected update
- Seasonal (Adobe, seasonal (holiday, Prime Day) and quarterly AI traffic reports)
- Original page
- news.adobe.com: Adobe Digital Insights / Adobe Analytics press releases
- Data files
- CSV · JSON (stable links)
Full change log
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Adobe. (2026). 693.4% rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024. Via digitaltreed, https://digitaltreed.com/statistics/ai-search/ai-traffic-to-us-retail-holiday-2025
MLA
"693.4% rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024." Adobe, Adobe Digital Insights / Adobe Analytics press releases, Nov-Dec 2025. digitaltreed, https://digitaltreed.com/statistics/ai-search/ai-traffic-to-us-retail-holiday-2025.
HTML link
<a href="https://digitaltreed.com/statistics/ai-search/ai-traffic-to-us-retail-holiday-2025">693.4% rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024</a> (Adobe, Nov-Dec 2025)
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FAQ
Questions about this number
What is the latest figure for AI traffic (USA)?
693.4% rise in visits to US retail sites from generative AI tools in the 2025 holiday season (1 Nov-31 Dec) vs 2024, for Nov-Dec 2025, according to Adobe, Adobe Digital Insights / Adobe Analytics press releases. We checked it at the source on 23 Oct 2026.
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