Name: 62.1% of German Google searches ended without a click in January to April 2026, the lowest of six countries studied (Jan-Apr 2026)
Creator: SparkToro
License: SparkToro allows quoting and reuse of report images with linked credit to the post and to Similarweb.com as data provider

In plain words

What this number really says

62.1% of German Google searches ended without a click in January to April 2026, the lowest of six countries studied (Jan-Apr 2026).

62.1%

the latest figure (Jan-Apr 2026)

Vendor data

type of source

Why you can trust it. SparkToro, Zero-click search studies (with Similarweb and Datos panel data): vendor data, a company measuring its own customers or panel. Similarweb desktop and mobile web panel, six countries

Key facts

Period Jan-Apr 2026
Region Germany
Company size All sizes
Next data Irregular

Source: SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026

Method and use

How it was measured, and how to use it

How it was measured

Publisher: SparkToro, Zero-click search studies (with Similarweb and Datos panel data)
Source type: Vendor data: A company measuring its own customers or panel
What it measures: 62.1% of German Google searches ended without a click in January to April 2026, the lowest of six countries studied
Data period: Jan-Apr 2026 (ends 30 Apr 2026)
Published by the source: 16 Jun 2026
Who is counted: Similarweb desktop and mobile web panel, six countries
In the source's words: Table, 'Zero-Click Searches' row, Germany column: 62.1%
Checked at source: 23 Oct 2026: Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page.
Reuse: SparkToro allows quoting and reuse of report images with linked credit to the post and to Similarweb.com as data provider. Credit the SparkToro post and Similarweb.com. Live pages block automated readers (Cloudflare); re-check in a normal browser.
Next expected update: Irregular (SparkToro, irregular (2019, 2021, 2024, 2026); next promised 6-12 months after June 2026)
Original page: sparktoro.com: Zero-click search studies (with Similarweb and Datos panel data)
Data files: CSV · JSON (stable links)

Full change log

No changes recorded yet. First checked at the source on 23 Oct 2026.

Cite this number

APA

SparkToro. (2026). 62.1% of German Google searches ended without a click in January to April 2026, the lowest of six countries studied. Via digitaltreed, https://digitaltreed.com/statistics/ai-search/germany-google-zero-click-searches

MLA

"62.1% of German Google searches ended without a click in January to April 2026, the lowest of six countries studied." SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026. digitaltreed, https://digitaltreed.com/statistics/ai-search/germany-google-zero-click-searches.

HTML link

<a href="https://digitaltreed.com/statistics/ai-search/germany-google-zero-click-searches">62.1% of German Google searches ended without a click in January to April 2026, the lowest of six countries studied</a> (SparkToro, Jan-Apr 2026)

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FAQ

Questions about this number

What is the latest figure for zero-click (Germany)?

62.1% of German Google searches ended without a click in January to April 2026, the lowest of six countries studied, for Jan-Apr 2026, according to SparkToro, Zero-click search studies (with Similarweb and Datos panel data). We checked it at the source on 23 Oct 2026.

68.01%

of US Google searches ended without a click to any website in January to April 2026

Sample: Similarweb desktop and mobile web clickstream panel, US, Jan-Apr 2026; searches in the Google mobile app are not included

SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026

Vendor dataAll sizesUSA

32.0%

of US Google searches led to at least one click of any kind (website, Google property or ad), Jan-Apr 2026

Sample: Similarweb desktop and mobile web panel, Jan-Apr 2026

SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026

Vendor dataAll sizesUSA

231

clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026

Sample: Similarweb desktop and mobile web panel, Jan-Apr 2026

SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026

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62.1%of German Google searches ended without a click in January to April 2026, the lowest of six countries studied

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62.1%About 6 in 10of German Google searches ended without a click in January to April 2026, the lowest of six countries studied

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62.1%of German Google searches ended without a click in January to April 2026, the lowest of six countries studied