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Vendor dataUpdated 23 Oct 2026

231clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026

231 clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026 (Jan-Apr 2026, SparkToro, Zero-click search studies (with Similarweb and Datos panel data))

Vendor dataChecked at source, 23 Oct 2026All sizesUSAAI search and zero-click · Zero-click
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In plain words

What this number really says

231 clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026 (Jan-Apr 2026).

231

the latest figure (Jan-Apr 2026)

Vendor data

type of source

Why you can trust it. SparkToro, Zero-click search studies (with Similarweb and Datos panel data): vendor data, a company measuring its own customers or panel. Similarweb desktop and mobile web panel, Jan-Apr 2026

Key facts

  • Period Jan-Apr 2026
  • Region USA
  • Company size All sizes
  • Next data Irregular

Source: SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026

Method and use

How it was measured, and how to use it

How it was measured
Publisher
SparkToro, Zero-click search studies (with Similarweb and Datos panel data)
Source type
Vendor data: A company measuring its own customers or panel
What it measures
231 clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026
Data period
Jan-Apr 2026 (ends 30 Apr 2026)
Published by the source
16 Jun 2026
Who is counted
Similarweb desktop and mobile web panel, Jan-Apr 2026
In the source's words
Table, 'Clicks to open web per 1K searches' row, US column: 231
Checked at source
23 Oct 2026: Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page. SparkToro notes this is likely slightly undercounted because some searchers click more than one result.
Reuse
SparkToro allows quoting and reuse of report images with linked credit to the post and to Similarweb.com as data provider. Credit the SparkToro post and Similarweb.com. Live pages block automated readers (Cloudflare); re-check in a normal browser.
Next expected update
Irregular (SparkToro, irregular (2019, 2021, 2024, 2026); next promised 6-12 months after June 2026)
Original page
sparktoro.com: Zero-click search studies (with Similarweb and Datos panel data)
Data files
CSV · JSON (stable links)
Full change log

No changes recorded yet. First checked at the source on 23 Oct 2026.

Cite this number

APA

SparkToro. (2026). 231 clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026. Via digitaltreed, https://digitaltreed.com/statistics/ai-search/us-open-web-clicks-per-1000-searches

MLA

"231 clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026." SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026. digitaltreed, https://digitaltreed.com/statistics/ai-search/us-open-web-clicks-per-1000-searches.

HTML link

<a href="https://digitaltreed.com/statistics/ai-search/us-open-web-clicks-per-1000-searches">231 clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026</a> (SparkToro, Jan-Apr 2026)
Embed the chart

This stat has no chart to embed yet. Link to this page instead: https://digitaltreed.com/statistics/ai-search/us-open-web-clicks-per-1000-searches

FAQ

Questions about this number

What is the latest figure for zero-click (USA)?

231 clicks reach the open web (non-Google, non-ad sites) for every 1,000 US Google searches, Jan-Apr 2026, for Jan-Apr 2026, according to SparkToro, Zero-click search studies (with Similarweb and Datos panel data). We checked it at the source on 23 Oct 2026.

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Every number on this page was checked at its original source. Free to cite with a link to this page.