69.5%About 7 in 10of UK Google searches ended without a click in January to April 2026, the highest of six countries studied
69.5% of UK Google searches ended without a click in January to April 2026, the highest of six countries studied (Jan-Apr 2026, SparkToro, Zero-click search studies (with Similarweb and Datos panel data))
Vendor dataChecked at source, 23 Oct 2026All sizesUKAI search and zero-click · Zero-click
69.5% of UK Google searches ended without a click in January to April 2026, the highest of six countries studied (Jan-Apr 2026).
69.5%
the latest figure (Jan-Apr 2026)
Vendor data
type of source
Why you can trust it. SparkToro, Zero-click search studies (with Similarweb and Datos panel data): vendor data, a company measuring its own customers or panel. Similarweb desktop and mobile web panel, six countries
SparkToro, Zero-click search studies (with Similarweb and Datos panel data)
Source type
Vendor data: A company measuring its own customers or panel
What it measures
69.5% of UK Google searches ended without a click in January to April 2026, the highest of six countries studied
Data period
Jan-Apr 2026 (ends 30 Apr 2026)
Published by the source
16 Jun 2026
Who is counted
Similarweb desktop and mobile web panel, six countries
In the source's words
Table, 'Zero-Click Searches' row, UK column: 69.5%
Checked at source
23 Oct 2026: Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page.
Reuse
SparkToro allows quoting and reuse of report images with linked credit to the post and to Similarweb.com as data provider. Credit the SparkToro post and Similarweb.com. Live pages block automated readers (Cloudflare); re-check in a normal browser.
Next expected update
Irregular (SparkToro, irregular (2019, 2021, 2024, 2026); next promised 6-12 months after June 2026)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
SparkToro. (2026). 69.5% of UK Google searches ended without a click in January to April 2026, the highest of six countries studied. Via digitaltreed, https://digitaltreed.com/statistics/ai-search/uk-google-zero-click-searches
MLA
"69.5% of UK Google searches ended without a click in January to April 2026, the highest of six countries studied." SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026. digitaltreed, https://digitaltreed.com/statistics/ai-search/uk-google-zero-click-searches.
HTML link
<a href="https://digitaltreed.com/statistics/ai-search/uk-google-zero-click-searches">69.5% of UK Google searches ended without a click in January to April 2026, the highest of six countries studied</a> (SparkToro, Jan-Apr 2026)
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FAQ
Questions about this number
What is the latest figure for zero-click (UK)?
69.5% of UK Google searches ended without a click in January to April 2026, the highest of six countries studied, for Jan-Apr 2026, according to SparkToro, Zero-click search studies (with Similarweb and Datos panel data). We checked it at the source on 23 Oct 2026.
Related
More AI search and zero-click statistics
Vendor dataAll sizesUSA
68.01%
of US Google searches ended without a click to any website in January to April 2026
Sample: Similarweb desktop and mobile web clickstream panel, US, Jan-Apr 2026; searches in the Google mobile app are not included
