31%About 3 in 10of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025
31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025 (2026 survey, BrightLocal, Local Consumer Review Survey)
Vendor dataChecked at source, 23 Oct 2026All sizesUSADental marketing · Reviews
Consumers who will only use a business with a minimum star rating
Group
2025
2026
4.5 stars or more
17%
31%
4 stars or more
55%
68%
Source: BrightLocal, Local Consumer Review SurveyBrightLocal Local Consumer Review Survey, US adults, all local business types (not dental only). Vendor survey.digitaltreed.com/statistics
In plain words
What this number really says
31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025 (2026 survey).
31%
the latest figure (2026 survey)
Vendor data
type of source
Why you can trust it. BrightLocal, Local Consumer Review Survey: vendor data, a company measuring its own customers or panel. Representative panel of 1,002 US adult consumers via SurveyMonkey
Vendor data: A company measuring its own customers or panel
What it measures
31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025
Data period
2026 survey
Published by the source
11 Feb 2026
Who is counted
Representative panel of 1,002 US adult consumers via SurveyMonkey
In the source's words
In 2026, 31% of consumers will only use a business with 4.5 stars or more. This is up from 17% last year, meaning a drastic increase in consumer expectations in just one year.
Checked at source
23 Oct 2026: Read on brightlocal.com Local Consumer Review Survey 2026 (11 Feb 2026). Vendor survey about local businesses in general, not dentists only.
Reuse
Copyright BrightLocal; short quotes with attribution. Vendor survey of about 1,000 US adults; covers all local business types, not one industry.
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
BrightLocal. (2026). 31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025. Via digitaltreed, https://digitaltreed.com/statistics/dental-marketing/consumers-require-4-5-stars
MLA
"31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025." BrightLocal, Local Consumer Review Survey, 2026 survey. digitaltreed, https://digitaltreed.com/statistics/dental-marketing/consumers-require-4-5-stars.
HTML link
<a href="https://digitaltreed.com/statistics/dental-marketing/consumers-require-4-5-stars">31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025</a> (BrightLocal, 2026 survey)
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<iframe src="https://digitaltreed.com/statistics/embed/dental-marketing-star-thresholds" width="640" height="420" loading="lazy" title="Consumers who will only use a business with a minimum star rating"></iframe>
<p>Source: <a href="https://digitaltreed.com/statistics/dental-marketing/consumers-require-4-5-stars">31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025, digitaltreed</a></p>
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FAQ
Questions about this number
What is the latest figure for reviews (USA)?
31% of US consumers will only use a local business rated 4.5 stars or higher, up from 17% in 2025, for 2026 survey, according to BrightLocal, Local Consumer Review Survey. We checked it at the source on 23 Oct 2026.
Related
More Dental marketing statistics
Vendor dataAll sizesUSA
68%
of US consumers will only use a local business rated four stars or higher, up from 55% in 2025
Sample: Representative panel of 1,002 US adult consumers via SurveyMonkey
