Vendor dataAll sizesUSA
33%
of law firms replied to a secret-shopper email in Clio's 2024 test, down from 40% in 2019
Vendor dataUpdated 23 Oct 2026
40%of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019
40% of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019 (2024, Clio (Themis Solutions Inc.), Legal Trends Report and Legal Trends for Solo, Small and Mid-Sized Law Firms)
-16.0 points since the previous figure: 56% (1 Oct 2019)
Vendor dataChecked at source, 23 Oct 2026All sizesUSALaw firm marketing · Intake
Law firms that responded to a secret shopper
| Group | 2019 | 2024 |
|---|---|---|
| Answered the phone | 56% | 40% |
| Replied to email | 40% | 33% |
In plain words
What this number really says
40% of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019 (2024).
40%
the latest figure (2024)
Vendor data
type of source
Why you can trust it. Clio (Themis Solutions Inc.), Legal Trends Report and Legal Trends for Solo, Small and Mid-Sized Law Firms: vendor data, a company measuring its own customers or panel.
Key facts
- Period 2024
- Region USA
- Company size All sizes
- Next data Yearly
Source: Clio (Themis Solutions Inc.), Legal Trends Report and Legal Trends for Solo, Small and Mid-Sized Law Firms, 2024
Method and use
How it was measured, and how to use it
How it was measured
- Publisher
- Clio (Themis Solutions Inc.), Legal Trends Report and Legal Trends for Solo, Small and Mid-Sized Law Firms
- Source type
- Vendor data: A company measuring its own customers or panel
- What it measures
- 40% of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019
- Data period
- 2024
- Published by the source
- 5 Nov 2025
- In the source's words
Only 40% of firms answered our phone calls (a significant drop from 56% in 2019). In total, 52% of firms either answered our phone calls or phoned us back, meaning 48% were essentially unreachable by phone.
- Checked at source
- 23 Oct 2026: Read on clio.com blog 'Highlights from the Legal Trends Report: the Legal Industry in 2024' (page updated 5 Nov 2025). Secret-shopper test by Clio; firm count not given on the page.
- Reuse
- Copyright Clio; short quotes with attribution. Vendor research from a legal software company that sells AI tools. Cite as Clio and link the report.
- Next expected update
- Yearly (Clio (Themis Solutions Inc.), yearly (full report usually in October; solo/small and mid-sized editions in spring))
- Original page
- www.clio.com: Legal Trends Report and Legal Trends for Solo, Small and Mid-Sized Law Firms
- Data files
- CSV · JSON (stable links)
Full change log
- 1 Oct 2019New data56% 2019 secret-shopper test, same method.
Cite this number
APA
Clio (Themis Solutions Inc.). (2025). 40% of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019. Via digitaltreed, https://digitaltreed.com/statistics/law-firm-marketing/law-firms-answer-phone
MLA
"40% of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019." Clio (Themis Solutions Inc.), Legal Trends Report and Legal Trends for Solo, Small and Mid-Sized Law Firms, 2024. digitaltreed, https://digitaltreed.com/statistics/law-firm-marketing/law-firms-answer-phone.
HTML link
<a href="https://digitaltreed.com/statistics/law-firm-marketing/law-firms-answer-phone">40% of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019</a> (Clio (Themis Solutions Inc.), 2024)
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FAQ
Questions about this number
What is the latest figure for intake (USA)?
40% of law firms answered a secret-shopper phone call in Clio's 2024 test, down from 56% in 2019, for 2024, according to Clio (Themis Solutions Inc.), Legal Trends Report and Legal Trends for Solo, Small and Mid-Sized Law Firms. We checked it at the source on 23 Oct 2026.
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