56% of CMOs say their marketing team lacks the budget to deliver its 2026 strategy (2026).
56%
the latest figure (2026)
Large
company size covered
Research
type of source
Why you can trust it. Gartner, Inc., Gartner newsroom: research, research firm or analyst compilation. 401 CMOs and marketing leaders in North America, the UK and Europe, surveyed January to March 2026; the vast majority at firms with over $1 billion in annual revenue.
56% of CMOs say their marketing team lacks the budget to deliver its 2026 strategy
Data period
2026 (ends 31 Mar 2026)
Published by the source
11 May 2026
Who is counted
401 CMOs and marketing leaders in North America, the UK and Europe, surveyed January to March 2026; the vast majority at firms with over $1 billion in annual revenue.
In the source's words
The survey found that 56% of CMOs say their marketing organization lacks the budget required to deliver their 2026 strategy, while 54% report insufficient resources.
Checked at source
23 Oct 2026: Read on gartner.com, press release of 11 May 2026 (Gartner 2026 CMO Spend Survey).
Reuse
All rights reserved; quote briefly with credit. Forecasts and predictions are labelled as forecasts; polls are of webinar attendees or clients.
23 Oct 2026CorrectionWording corrected to match the source: survey covered North America, the UK and Europe, not the whole world
Cite this number
APA
Gartner, Inc.. (2026). 56% of CMOs say their marketing team lacks the budget to deliver its 2026 strategy. Via digitaltreed, https://digitaltreed.com/statistics/marketing/cmos-lacking-budget
MLA
"56% of CMOs say their marketing team lacks the budget to deliver its 2026 strategy." Gartner, Inc., Gartner newsroom, 2026. digitaltreed, https://digitaltreed.com/statistics/marketing/cmos-lacking-budget.
HTML link
<a href="https://digitaltreed.com/statistics/marketing/cmos-lacking-budget">56% of CMOs say their marketing team lacks the budget to deliver its 2026 strategy</a> (Gartner, Inc., 2026)
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FAQ
Questions about this number
What is the latest figure for budgets (North America and Europe)?
56% of CMOs say their marketing team lacks the budget to deliver its 2026 strategy, for 2026, according to Gartner, Inc., Gartner newsroom. We checked it at the source on 23 Oct 2026.
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More Marketing and advertising statistics
ResearchLargeNorth America and Europe
7.8%
of company revenue is the average marketing budget in 2026, up from 7.7% in 2025, among mostly large firms
Sample: 401 CMOs and marketing leaders in North America, the UK and Europe, surveyed January to March 2026; the vast majority at firms with over $1 billion in annual revenue.
