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Vendor dataUpdated 23 Oct 2026

33%of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer

33% of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer (2026, HubSpot, HubSpot State of Marketing 2026)

Vendor dataChecked at source, 23 Oct 2026All sizesGlobalMarketing and advertising · Measurement
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In plain words

What this number really says

33% of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer (2026).

33%

the latest figure (2026)

Vendor data

type of source

Why you can trust it. HubSpot, HubSpot State of Marketing 2026: vendor data, a company measuring its own customers or panel. HubSpot survey of over 1,500 B2B and B2C marketers across industries, regions and company sizes (vendor survey).

Key facts

  • Period 2026
  • Region Global
  • Company size All sizes
  • Next data Annual

Source: HubSpot, HubSpot State of Marketing 2026, 2026

Method and use

How it was measured, and how to use it

How it was measured
Publisher
HubSpot, HubSpot State of Marketing 2026
Source type
Vendor data: A company measuring its own customers or panel
What it measures
33% of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer
Data period
2026 (ends 10 Apr 2026)
Published by the source
10 Apr 2026
Who is counted
HubSpot survey of over 1,500 B2B and B2C marketers across industries, regions and company sizes (vendor survey).
In the source's words
The number one challenge that marketers face in 2026 is measuring marketing ROI , cited by 33% of respondents.
Checked at source
23 Oct 2026: Read on blog.hubspot.com, HubSpot 2026 State of Marketing summary, updated 10 Apr 2026. Vendor survey.
Reuse
Cite with attribution. Vendor survey; label as vendor data.
Next expected update
Annual (HubSpot, annual)
Original page
blog.hubspot.com: HubSpot State of Marketing 2026
Data files
CSV · JSON (stable links)
Full change log

No changes recorded yet. First checked at the source on 23 Oct 2026.

Cite this number

APA

HubSpot. (2026). 33% of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer. Via digitaltreed, https://digitaltreed.com/statistics/marketing/marketers-roi-top-challenge

MLA

"33% of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer." HubSpot, HubSpot State of Marketing 2026, 2026. digitaltreed, https://digitaltreed.com/statistics/marketing/marketers-roi-top-challenge.

HTML link

<a href="https://digitaltreed.com/statistics/marketing/marketers-roi-top-challenge">33% of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer</a> (HubSpot, 2026)
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This stat has no chart to embed yet. Link to this page instead: https://digitaltreed.com/statistics/marketing/marketers-roi-top-challenge

FAQ

Questions about this number

What is the latest figure for measurement (Global)?

33% of marketers name measuring marketing ROI as their top challenge in 2026, the most common answer, for 2026, according to HubSpot, HubSpot State of Marketing 2026. We checked it at the source on 23 Oct 2026.

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