$78B in US digital video ad revenue in 2025, including CTV, social video and online video, up 25.4% (2025, Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report)
+25.6% since the previous figure: $62.1B (17 Apr 2025)
| Group | Revenue 2025 |
|---|---|
| Social media | $117.7B |
| Search | $114.2B |
| Display | $81.6B |
| Digital video | $78B |
| Commerce media | $63.4B |
| Podcast | $2.9B |
In plain words
$78B in US digital video ad revenue in 2025, including CTV, social video and online video, up 25.4% (2025).
the latest figure (2025)
type of source
Why you can trust it. Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report: industry body, trade association report. US only. Revenue reported to PwC by companies that sell ads online, plus public company data. PwC does not audit the figures.
Method and use
Video (including CTV, social video, online video, and short-form video) grew 25.4% YoY, to a total of $78 billion in revenue.
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FAQ
$78B in US digital video ad revenue in 2025, including CTV, social video and online video, up 25.4%, for 2025, according to Interactive Advertising Bureau (IAB), IAB/PwC Internet Advertising Revenue Report; IAB Digital Video Ad Spend & Strategy Report. We checked it at the source on 23 Oct 2026.
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