58.5%About 3 in 5of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024)
58.5% of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024) (2024 study, SparkToro, Zero-click search studies (with Similarweb and Datos panel data))
Vendor dataChecked at source, 23 Oct 2026All sizesUSAAI search and zero-click · Zero-click
58.5% of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024) (2024 study).
58.5%
the latest figure (2024 study)
Vendor data
type of source
Why you can trust it. SparkToro, Zero-click search studies (with Similarweb and Datos panel data): vendor data, a company measuring its own customers or panel. Datos clickstream panel (tens of millions of devices; few iPhones), Sep 2022 to May 2024
SparkToro, Zero-click search studies (with Similarweb and Datos panel data)
Source type
Vendor data: A company measuring its own customers or panel
What it measures
58.5% of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024)
Data period
2024 study (ends 31 May 2024)
Published by the source
1 Jul 2024
Who is counted
Datos clickstream panel (tens of millions of devices; few iPhones), Sep 2022 to May 2024
In the source's words
In 2024, 59.7% of European Union Google searches and 58.5% of American Google searches resulted in zero clicks.
Checked at source
23 Oct 2026: Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page. Older study kept for comparison; different panel (Datos) from the 2026 study.
Reuse
SparkToro allows quoting and reuse of report images with linked credit to the post and to Similarweb.com as data provider. Credit the SparkToro post and Similarweb.com. Live pages block automated readers (Cloudflare); re-check in a normal browser.
Next expected update
Irregular (SparkToro, irregular (2019, 2021, 2024, 2026); next promised 6-12 months after June 2026)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
SparkToro. (2024). 58.5% of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024). Via digitaltreed, https://digitaltreed.com/statistics/ai-search/us-google-zero-click-searches-2024
MLA
"58.5% of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024)." SparkToro, Zero-click search studies (with Similarweb and Datos panel data), 2024 study. digitaltreed, https://digitaltreed.com/statistics/ai-search/us-google-zero-click-searches-2024.
HTML link
<a href="https://digitaltreed.com/statistics/ai-search/us-google-zero-click-searches-2024">58.5% of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024)</a> (SparkToro, 2024 study)
Embed the chart
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FAQ
Questions about this number
What is the latest figure for zero-click (USA)?
58.5% of US Google searches ended without a click in SparkToro's 2024 study (Datos panel, Sep 2022 to May 2024), for 2024 study, according to SparkToro, Zero-click search studies (with Similarweb and Datos panel data). We checked it at the source on 23 Oct 2026.
Related
More AI search and zero-click statistics
Vendor dataAll sizesUSA
68.01%
of US Google searches ended without a click to any website in January to April 2026
Sample: Similarweb desktop and mobile web clickstream panel, US, Jan-Apr 2026; searches in the Google mobile app are not included
