29.0%About 3 in 10of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026
29.0% of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026 (Jan-Apr 2026, SparkToro, Zero-click search studies (with Similarweb and Datos panel data))
Vendor dataChecked at source, 23 Oct 2026All sizesUSAAI search and zero-click · Zero-click
29.0% of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026 (Jan-Apr 2026).
29.0%
the latest figure (Jan-Apr 2026)
Vendor data
type of source
Why you can trust it. SparkToro, Zero-click search studies (with Similarweb and Datos panel data): vendor data, a company measuring its own customers or panel. Similarweb desktop and mobile web panel, Jan-Apr 2026
SparkToro, Zero-click search studies (with Similarweb and Datos panel data)
Source type
Vendor data: A company measuring its own customers or panel
What it measures
29.0% of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026
Data period
Jan-Apr 2026 (ends 30 Apr 2026)
Published by the source
16 Jun 2026
Who is counted
Similarweb desktop and mobile web panel, Jan-Apr 2026
In the source's words
Table, 'Performs another search' row, US column: 29.0%
Checked at source
23 Oct 2026: Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page. Counts only new searches in the default search box.
Reuse
SparkToro allows quoting and reuse of report images with linked credit to the post and to Similarweb.com as data provider. Credit the SparkToro post and Similarweb.com. Live pages block automated readers (Cloudflare); re-check in a normal browser.
Next expected update
Irregular (SparkToro, irregular (2019, 2021, 2024, 2026); next promised 6-12 months after June 2026)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
SparkToro. (2026). 29.0% of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026. Via digitaltreed, https://digitaltreed.com/statistics/ai-search/us-searches-followed-by-another-search
MLA
"29.0% of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026." SparkToro, Zero-click search studies (with Similarweb and Datos panel data), Jan-Apr 2026. digitaltreed, https://digitaltreed.com/statistics/ai-search/us-searches-followed-by-another-search.
HTML link
<a href="https://digitaltreed.com/statistics/ai-search/us-searches-followed-by-another-search">29.0% of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026</a> (SparkToro, Jan-Apr 2026)
Embed the chart
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FAQ
Questions about this number
What is the latest figure for zero-click (USA)?
29.0% of US Google searches were followed by another Google search instead of a click, Jan-Apr 2026, for Jan-Apr 2026, according to SparkToro, Zero-click search studies (with Similarweb and Datos panel data). We checked it at the source on 23 Oct 2026.
Related
More AI search and zero-click statistics
Vendor dataAll sizesUSA
68.01%
of US Google searches ended without a click to any website in January to April 2026
Sample: Similarweb desktop and mobile web clickstream panel, US, Jan-Apr 2026; searches in the Google mobile app are not included
