64.82%About 6 in 10of Google searches worldwide (desktop and mobile) ended without a click to another web property in 2020; an old figure, often misquoted as US data

Publisher

SparkToro, Zero-click search studies (with Similarweb and Datos panel data)

Source type

Vendor data: A company measuring its own customers or panel

What it measures

64.82% of Google searches worldwide (desktop and mobile) ended without a click to another web property in 2020; an old figure, often misquoted as US data

Data period

2020 (ends 31 Dec 2020)

Published by the source

22 Mar 2021

Who is counted

Similarweb panel of 100M+ devices, ~5.1 trillion Google searches in 2020

In the source's words

From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property.

Checked at source

23 Oct 2026: Live page sits behind a Cloudflare browser check that blocks automated readers; the figure was read on the archived copy of this sparktoro.com page (web.archive.org snapshot of 22 Oct 2026). Re-open in a normal browser before publishing if policy needs the live page. Worldwide, not US. Same post: US Q4 2020 was 68.3%. SparkToro now marks this post as possibly out of date.

Reuse

SparkToro allows quoting and reuse of report images with linked credit to the post and to Similarweb.com as data provider. Credit the SparkToro post and Similarweb.com. Live pages block automated readers (Cloudflare); re-check in a normal browser.

Next expected update

Irregular (SparkToro, irregular (2019, 2021, 2024, 2026); next promised 6-12 months after June 2026)

Original page

sparktoro.com: Zero-click search studies (with Similarweb and Datos panel data)

Data files

CSV · JSON (stable links)

No changes recorded yet. First checked at the source on 23 Oct 2026.

APA

MLA

HTML link

This stat has no chart to embed yet. Link to this page instead: https://digitaltreed.com/statistics/ai-search/worldwide-google-zero-click-searches-2020