21.38%About 1 in 5of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover
21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover (2024, Eurostat, ICT usage and e-commerce in enterprises)
Official dataChecked at source, 23 Oct 2026SmallEUE-commerce · Selling online
EU firms selling online (e-sales), by company size, 2024
Group
Firms with e-sales
Small (10-49)
21.38%
Medium (50-249)
31.67%
Large (250+)
48.48%
All EU firms
23.59%
Source: Eurostat, ICT usage and e-commerce in enterprisesEurostat size bands; firms with fewer than 10 staff not covered. Do not mix with US size bands.digitaltreed.com/statistics
In plain words
What this number really says
21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover (2024).
21.38%
the latest figure (2024)
Small
company size covered
Official data
type of source
Why you can trust it. Eurostat, ICT usage and e-commerce in enterprises: official data, government statistics office or regulator. About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.
Official data: Government statistics office or regulator
What it measures
21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover
Data period
2024 (ends 31 Dec 2024)
Published by the source
2 Jun 2026
Who is counted
About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.
In the source's words
By contrast, 21.38% of small enterprises engaged in e-sales, generating 8.65% of the turnover of such enterprises (Figure 2).
Checked at source
23 Oct 2026: Read on Eurostat Statistics Explained "E-commerce statistics" (data extracted February 2026; page last edited 2 Jun 2026).
Reuse
CC BY 4.0 (Eurostat reuse policy). Free to reuse with credit to Eurostat. Article says: planned update December 2026.
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Eurostat. (2026). 21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover. Via digitaltreed, https://digitaltreed.com/statistics/ecommerce/eu-small-firms-e-sales
MLA
"21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover." Eurostat, ICT usage and e-commerce in enterprises, 2024. digitaltreed, https://digitaltreed.com/statistics/ecommerce/eu-small-firms-e-sales.
HTML link
<a href="https://digitaltreed.com/statistics/ecommerce/eu-small-firms-e-sales">21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover</a> (Eurostat, 2024)
Embed the chart
<iframe src="https://digitaltreed.com/statistics/embed/ecommerce-eu-e-sales-by-size" width="640" height="420" loading="lazy" title="EU firms selling online (e-sales), by company size, 2024"></iframe>
<p>Source: <a href="https://digitaltreed.com/statistics/ecommerce/eu-small-firms-e-sales">21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover, digitaltreed</a></p>
Keep the source link under the chart. The chart updates when the number does.
FAQ
Questions about this number
What is the latest figure for selling online (EU)?
21.38% of small EU firms (10 to 49 staff) made e-sales in 2024, generating 8.65% of their turnover, for 2024, according to Eurostat, ICT usage and e-commerce in enterprises. We checked it at the source on 23 Oct 2026.
Related
More E-commerce statistics
Official dataAll sizesEU
23.59%
of EU firms with 10 or more staff made e-sales in 2024; 48.48% of large firms did, against 21.38% of small firms
Sample: About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.
of large EU firms (250+ staff) made e-sales in 2024, worth 24.24% of their turnover
Sample: About 157,000 EU enterprises with 10 or more employees and self-employed persons surveyed in 2025 (out of 1.53 million); e-sales refer to calendar year 2024. Size bands: small 10-49, medium 50-249, large 250+.
in US retail e-commerce sales in Q2 2026, seasonally adjusted, up 12.2% from Q2 2025
Sample: Estimates from the Census Monthly Retail Trade Survey and administrative records; seasonally adjusted, not adjusted for price changes. US retail trade only.
