56.4%About 6 in 10of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data)
56.4% of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data) (Nov-Dec 2025, Adobe, Adobe Digital Insights / Adobe Analytics press releases)
Vendor dataChecked at source, 23 Oct 2026All sizesUSAE-commerce · Mobile shopping
56.4% of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data) (Nov-Dec 2025).
56.4%
the latest figure (Nov-Dec 2025)
Vendor data
type of source
Why you can trust it. Adobe, Adobe Digital Insights / Adobe Analytics press releases: vendor data, a company measuring its own customers or panel. Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).
Adobe, Adobe Digital Insights / Adobe Analytics press releases
Source type
Vendor data: A company measuring its own customers or panel
What it measures
56.4% of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data)
Data period
Nov-Dec 2025 (ends 31 Dec 2025)
Published by the source
7 Jan 2026
Who is counted
Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).
In the source's words
Mobile shopping hit a new milestone, with the majority of online transactions (56.4%) taking place through a smartphone this season (up from 54.5% in 2024)
Checked at source
23 Oct 2026: Read on news.adobe.com, Adobe press release of 7 Jan 2026. Vendor data (Adobe Analytics).
Reuse
Cite with attribution. Transaction and visit data from Adobe Analytics clients (US retail).
Next expected update
Seasonal (Adobe, seasonal (holiday, Prime Day) and quarterly AI traffic reports)
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Adobe. (2026). 56.4% of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data). Via digitaltreed, https://digitaltreed.com/statistics/ecommerce/holiday-mobile-share-2025
MLA
"56.4% of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data)." Adobe, Adobe Digital Insights / Adobe Analytics press releases, Nov-Dec 2025. digitaltreed, https://digitaltreed.com/statistics/ecommerce/holiday-mobile-share-2025.
HTML link
<a href="https://digitaltreed.com/statistics/ecommerce/holiday-mobile-share-2025">56.4% of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data)</a> (Adobe, Nov-Dec 2025)
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FAQ
Questions about this number
What is the latest figure for mobile shopping (USA)?
56.4% of US online holiday transactions in 2025 were made on a smartphone, up from 54.5% in 2024 (Adobe, vendor data), for Nov-Dec 2025, according to Adobe, Adobe Digital Insights / Adobe Analytics press releases. We checked it at the source on 23 Oct 2026.
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