Industry bodyAll sizesUSA
$972B
in US holiday retail sales in November and December 2025, up 3.1% from 2024 (core retail, NRF)
Vendor dataUpdated 23 Oct 2026
$257.8Bspent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data)
$257.8B spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data) (Nov-Dec 2025, Adobe, Adobe Digital Insights / Adobe Analytics press releases)
Vendor dataChecked at source, 23 Oct 2026All sizesUSAE-commerce · Holiday shopping
In plain words
What this number really says
$257.8B spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data) (Nov-Dec 2025).
$257.8B
the latest figure (Nov-Dec 2025)
Vendor data
type of source
Why you can trust it. Adobe, Adobe Digital Insights / Adobe Analytics press releases: vendor data, a company measuring its own customers or panel. Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).
Key facts
- Period Nov-Dec 2025
- Region USA
- Company size All sizes
- Next data Seasonal
Source: Adobe, Adobe Digital Insights / Adobe Analytics press releases, Nov-Dec 2025
Method and use
How it was measured, and how to use it
How it was measured
- Publisher
- Adobe, Adobe Digital Insights / Adobe Analytics press releases
- Source type
- Vendor data: A company measuring its own customers or panel
- What it measures
- $257.8B spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data)
- Data period
- Nov-Dec 2025 (ends 31 Dec 2025)
- Published by the source
- 7 Jan 2026
- Who is counted
- Adobe Analytics data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, 1 Nov to 31 Dec 2025 (vendor).
- In the source's words
Consumers spent $257.8 billion online from Nov. 1 to Dec. 31, up 6.8% year-over-year (YoY) and setting a new record for e-commerce.
- Checked at source
- 23 Oct 2026: Read on news.adobe.com, Adobe press release of 7 Jan 2026. Vendor data (Adobe Analytics).
- Reuse
- Cite with attribution. Transaction and visit data from Adobe Analytics clients (US retail).
- Next expected update
- Seasonal (Adobe, seasonal (holiday, Prime Day) and quarterly AI traffic reports)
- Original page
- news.adobe.com: Adobe Digital Insights / Adobe Analytics press releases
- Data files
- CSV · JSON (stable links)
Full change log
No changes recorded yet. First checked at the source on 23 Oct 2026.
Cite this number
APA
Adobe. (2026). $257.8B spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data). Via digitaltreed, https://digitaltreed.com/statistics/ecommerce/us-online-holiday-spending-2025
MLA
"$257.8B spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data)." Adobe, Adobe Digital Insights / Adobe Analytics press releases, Nov-Dec 2025. digitaltreed, https://digitaltreed.com/statistics/ecommerce/us-online-holiday-spending-2025.
HTML link
<a href="https://digitaltreed.com/statistics/ecommerce/us-online-holiday-spending-2025">$257.8B spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data)</a> (Adobe, Nov-Dec 2025)
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FAQ
Questions about this number
What is the latest figure for holiday shopping (USA)?
$257.8B spent online in the US from 1 November to 31 December 2025, up 6.8% (Adobe Analytics, vendor data), for Nov-Dec 2025, according to Adobe, Adobe Digital Insights / Adobe Analytics press releases. We checked it at the source on 23 Oct 2026.
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